The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising

Flemming Hansen, Lars Grønholdt, Steen Lundsteen

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2007
Number of pages	6
Publication status	Published - 2007
Event	The 6th International Conference on Research in Advertising - Lisboa, Portugal Duration: 29 Jun 2007 → 30 Jun 2007 Conference number: 6

Conference	The 6th International Conference on Research in Advertising
Number	6
Country/Territory	Portugal
City	Lisboa
Period	29/06/2007 → 30/06/2007

Handle.net

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title = "The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising",

keywords = "radioreklamer, reklameeffekt",

author = "Flemming Hansen and Lars Gr{\o}nholdt and Steen Lundsteen",

year = "2007",

language = "English",

note = "The 6th International Conference on Research in Advertising ; Conference date: 29-06-2007 Through 30-06-2007",

}

TY - CONF

T1 - The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising

AU - Hansen, Flemming

AU - Grønholdt, Lars

AU - Lundsteen, Steen

N1 - Conference code: 6

PY - 2007

Y1 - 2007

KW - radioreklamer

KW - reklameeffekt

M3 - Paper

T2 - The 6th International Conference on Research in Advertising

Y2 - 29 June 2007 through 30 June 2007

ER -