The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising

Flemming Hansen, Lars Grønholdt, Steen Lundsteen

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2007
Number of pages6
Publication statusPublished - 2007
EventThe 6th International Conference on Research in Advertising - Lisboa, Portugal
Duration: 29 Jun 200730 Jun 2007
Conference number: 6

Conference

ConferenceThe 6th International Conference on Research in Advertising
Number6
CountryPortugal
CityLisboa
Period29/06/200730/06/2007

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