The Relationship Marketer: Bridging Dyads

Research output: Book/Report › Book › Research › peer-review

Original language	English

Keywords

@book{aa626970993b11de8153000ea68e967b,

title = "The Relationship Marketer: Bridging Dyads",

keywords = "Kunderelationer, Kundeloyalitet, Strategisk markedsf{\o}ring, L{\ae}reb{\o}ger, Relationsmarkedsf{\o}ring, Buyer-seller relations",

author = "S{\o}ren Hougaard and Mogens Bjerre",

note = "l{\o}benummer: 093341",

year = "2009",

language = "English",

isbn = "9783642032424",

publisher = "Samfundslitteratur",

address = "Denmark",

edition = "2.",

}

TY - BOOK

T1 - The Relationship Marketer

T2 - Bridging Dyads

AU - Hougaard, Søren

AU - Bjerre, Mogens

N1 - løbenummer: 093341

PY - 2009

Y1 - 2009

KW - Kunderelationer

KW - Kundeloyalitet

KW - Strategisk markedsføring

KW - Lærebøger

KW - Relationsmarkedsføring

KW - Buyer-seller relations

M3 - Book

SN - 9783642032424

BT - The Relationship Marketer

PB - Samfundslitteratur

CY - Frederiksberg

ER -