The Relationship Marketer

Bridging Dyads

Søren Hougaard, Mogens Bjerre

Research output: Book/ReportBookResearchpeer-review

Original languageEnglish
Place of PublicationFrederiksberg
PublisherSamfundslitteratur
Edition2.
Number of pages236
ISBN (Print)9783642032424
Publication statusPublished - 2009

Keywords

  • Buyer-seller relations

Cite this

Hougaard, S., & Bjerre, M. (2009). The Relationship Marketer: Bridging Dyads. (2. ed.) Frederiksberg: Samfundslitteratur.
Hougaard, Søren ; Bjerre, Mogens. / The Relationship Marketer : Bridging Dyads. 2. ed. Frederiksberg : Samfundslitteratur, 2009. 236 p.
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author = "S{\o}ren Hougaard and Mogens Bjerre",
note = "l{\o}benummer: 093341",
year = "2009",
language = "English",
isbn = "9783642032424",
publisher = "Samfundslitteratur",
address = "Denmark",
edition = "2.",

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Hougaard, S & Bjerre, M 2009, The Relationship Marketer: Bridging Dyads. 2. edn, Samfundslitteratur, Frederiksberg.

The Relationship Marketer : Bridging Dyads. / Hougaard, Søren; Bjerre, Mogens.

2. ed. Frederiksberg : Samfundslitteratur, 2009. 236 p.

Research output: Book/ReportBookResearchpeer-review

TY - BOOK

T1 - The Relationship Marketer

T2 - Bridging Dyads

AU - Hougaard, Søren

AU - Bjerre, Mogens

N1 - løbenummer: 093341

PY - 2009

Y1 - 2009

KW - Kunderelationer

KW - Kundeloyalitet

KW - Strategisk markedsføring

KW - Lærebøger

KW - Relationsmarkedsføring

KW - Buyer-seller relations

M3 - Book

SN - 9783642032424

BT - The Relationship Marketer

PB - Samfundslitteratur

CY - Frederiksberg

ER -

Hougaard S, Bjerre M. The Relationship Marketer: Bridging Dyads. 2. ed. Frederiksberg: Samfundslitteratur, 2009. 236 p.