| Original language | English |
|---|---|
| Title of host publication | Conference Proceedings of the Macromarketing Conference 2018 : Change between Complexity and Simplicity |
| Editors | Helge Löbler, Janine Mörstedt, Michelle Wloka, Pablo Barriga, Sebastian Stieler |
| Number of pages | 26 |
| Place of Publication | Leipzig |
| Publisher | Macromarketing Society Inc. |
| Publication date | 2018 |
| Pages | 1089-1114 |
| ISBN (Print) | 9783000606236 |
| Publication status | Published - 2018 |
| Event | The 43rd Annual Macromarketing Conference. 2018 - Leipzig, Germany Duration: 10 Jul 2018 → 12 Jul 2018 Conference number: 43 http://society.macromarketing.org/conference/2018/ |
Conference
| Conference | The 43rd Annual Macromarketing Conference. 2018 |
|---|---|
| Number | 43 |
| Country/Territory | Germany |
| City | Leipzig |
| Period | 10/07/2018 → 12/07/2018 |
| Internet address |