Original language | English |
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Title of host publication | Conference Proceedings of the Macromarketing Conference 2018 : Change between Complexity and Simplicity |
Editors | Helge Löbler, Janine Mörstedt, Michelle Wloka, Pablo Barriga, Sebastian Stieler |
Number of pages | 26 |
Place of Publication | Leipzig |
Publisher | Macromarketing Society Inc. |
Publication date | 2018 |
Pages | 1089-1114 |
ISBN (Print) | 9783000606236 |
Publication status | Published - 2018 |
Event | The 43rd Annual Macromarketing Conference. 2018 - Leipzig, Germany Duration: 10 Jul 2018 → 12 Jul 2018 Conference number: 43 http://society.macromarketing.org/conference/2018/ |
Conference
Conference | The 43rd Annual Macromarketing Conference. 2018 |
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Number | 43 |
Country/Territory | Germany |
City | Leipzig |
Period | 10/07/2018 → 12/07/2018 |
Internet address |