The question of coherency in corporate branding: Over time and across stakeholders

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Communication Management
Volume	6
Issue number	1
Pages (from-to)	24-40
Number of pages	17
ISSN	1363-254X
Publication status	Published - 2001

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@article{97f250f0c02311db9769000ea68e967b,

title = "The question of coherency in corporate branding: Over time and across stakeholders",

keywords = "Corporate branding",

author = "Mette Morsing and Jan Kristensen",

note = "Opstilling: Jou",

year = "2001",

language = "English",

volume = "6",

pages = "24--40",

journal = "Journal of Communication Management",

issn = "1363-254X",

publisher = "Emerald Group Publishing",

number = "1",

}