The question of coherency in corporate branding

Over time and across stakeholders

Mette Morsing, Jan Kristensen

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalJournal of Communication Management
    Volume6
    Issue number1
    Pages (from-to)24-40
    Number of pages17
    ISSN1363-254X
    Publication statusPublished - 2001

    Cite this

    @article{97f250f0c02311db9769000ea68e967b,
    title = "The question of coherency in corporate branding: Over time and across stakeholders",
    keywords = "Corporate branding",
    author = "Mette Morsing and Jan Kristensen",
    note = "Opstilling: Jou",
    year = "2001",
    language = "English",
    volume = "6",
    pages = "24--40",
    journal = "Journal of Communication Management",
    issn = "1363-254X",
    publisher = "JAI Press",
    number = "1",

    }

    The question of coherency in corporate branding : Over time and across stakeholders. / Morsing, Mette; Kristensen, Jan.

    In: Journal of Communication Management, Vol. 6, No. 1, 2001, p. 24-40.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - The question of coherency in corporate branding

    T2 - Over time and across stakeholders

    AU - Morsing, Mette

    AU - Kristensen, Jan

    N1 - Opstilling: Jou

    PY - 2001

    Y1 - 2001

    KW - Corporate branding

    M3 - Journal article

    VL - 6

    SP - 24

    EP - 40

    JO - Journal of Communication Management

    JF - Journal of Communication Management

    SN - 1363-254X

    IS - 1

    ER -