The question of coherency in corporate branding: Over time and across stakeholders

Mette Morsing, Jan Kristensen

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalJournal of Communication Management
    Volume6
    Issue number1
    Pages (from-to)24-40
    Number of pages17
    ISSN1363-254X
    Publication statusPublished - 2001

    Cite this