Original language | English |
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Journal | Journal of Communication Management |
Volume | 6 |
Issue number | 1 |
Pages (from-to) | 24-40 |
Number of pages | 17 |
ISSN | 1363-254X |
Publication status | Published - 2001 |
The question of coherency in corporate branding: Over time and across stakeholders
Mette Morsing, Jan Kristensen
Research output: Contribution to journal › Journal article › Research › peer-review