The question of coherency in corporate branding: Over time and across stakeholders

Mette Morsing, Jan Kristensen

    Research output: Contribution to journal › Journal article › Research › peer-review

    LanguageEnglish
    JournalJournal of Communication Management
    Volume6
    Issue number1
    Pages24-40
    Number of pages17
    ISSN1363-254X
    StatePublished - 2001

    Keywords

      Cite this

      Morsing, Mette ; Kristensen, Jan. / The question of coherency in corporate branding : Over time and across stakeholders. In: Journal of Communication Management. 2001 ; Vol. 6, No. 1. pp. 24-40
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      title = "The question of coherency in corporate branding: Over time and across stakeholders",
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      author = "Mette Morsing and Jan Kristensen",
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      Morsing, M & Kristensen, J 2001, 'The question of coherency in corporate branding: Over time and across stakeholders' Journal of Communication Management, vol. 6, no. 1, pp. 24-40.

      The question of coherency in corporate branding : Over time and across stakeholders. / Morsing, Mette; Kristensen, Jan.

      In: Journal of Communication Management, Vol. 6, No. 1, 2001, p. 24-40.

      Research output: Contribution to journal › Journal article › Research › peer-review

      TY - JOUR

      T1 - The question of coherency in corporate branding

      T2 - Journal of Communication Management

      AU - Morsing,Mette

      AU - Kristensen,Jan

      N1 - Opstilling: Jou

      PY - 2001

      Y1 - 2001

      KW - Corporate branding

      M3 - Journal article

      VL - 6

      SP - 24

      EP - 40

      JO - Journal of Communication Management

      JF - Journal of Communication Management

      SN - 1363-254X

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      Morsing M, Kristensen J. The question of coherency in corporate branding: Over time and across stakeholders. Journal of Communication Management. 2001;6(1):24-40.