The question of coherency in corporate branding: Over time and across stakeholders

Mette Morsing, Jan Kristensen

    Research output: Contribution to journal › Journal article › Research › peer-review

    Original languageEnglish
    JournalJournal of Communication Management
    Volume6
    Issue number1
    Pages (from-to)24-40
    Number of pages17
    ISSN1363-254X
    Publication statusPublished - 2001

    Cite this

    Morsing, Mette ; Kristensen, Jan. / The question of coherency in corporate branding : Over time and across stakeholders. In: Journal of Communication Management. 2001 ; Vol. 6, No. 1. pp. 24-40.
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    title = "The question of coherency in corporate branding: Over time and across stakeholders",
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    author = "Mette Morsing and Jan Kristensen",
    note = "Opstilling: Jou",
    year = "2001",
    language = "English",
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    pages = "24--40",
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    Morsing, M & Kristensen, J 2001, 'The question of coherency in corporate branding: Over time and across stakeholders', Journal of Communication Management, vol. 6, no. 1, pp. 24-40.

    The question of coherency in corporate branding : Over time and across stakeholders. / Morsing, Mette; Kristensen, Jan.

    In: Journal of Communication Management, Vol. 6, No. 1, 2001, p. 24-40.

    Research output: Contribution to journal › Journal article › Research › peer-review

    TY - JOUR

    T1 - The question of coherency in corporate branding

    T2 - Over time and across stakeholders

    AU - Morsing, Mette

    AU - Kristensen, Jan

    N1 - Opstilling: Jou

    PY - 2001

    Y1 - 2001

    KW - Corporate branding

    M3 - Journal article

    VL - 6

    SP - 24

    EP - 40

    JO - Journal of Communication Management

    JF - Journal of Communication Management

    SN - 1363-254X

    IS - 1

    ER -

    Morsing M, Kristensen J. The question of coherency in corporate branding: Over time and across stakeholders. Journal of Communication Management. 2001;6(1):24-40.