The question of coherency in corporate branding: Over time and across stakeholders

Mette Morsing, Jan Kristensen

    Research output: Contribution to journalJournal articleResearchpeer-review

    LanguageEnglish
    JournalJournal of Communication Management
    Volume6
    Issue number1
    Pages24-40
    Number of pages17
    ISSN1363-254X
    StatePublished - 2001

    Keywords

      Cite this

      @article{97f250f0c02311db9769000ea68e967b,
      title = "The question of coherency in corporate branding: Over time and across stakeholders",
      keywords = "Corporate branding",
      author = "Mette Morsing and Jan Kristensen",
      note = "Opstilling: Jou",
      year = "2001",
      language = "English",
      volume = "6",
      pages = "24--40",
      journal = "Journal of Communication Management",
      issn = "1363-254X",
      publisher = "JAI Press",
      number = "1",

      }

      The question of coherency in corporate branding : Over time and across stakeholders. / Morsing, Mette; Kristensen, Jan.

      In: Journal of Communication Management, Vol. 6, No. 1, 2001, p. 24-40.

      Research output: Contribution to journalJournal articleResearchpeer-review

      TY - JOUR

      T1 - The question of coherency in corporate branding

      T2 - Journal of Communication Management

      AU - Morsing,Mette

      AU - Kristensen,Jan

      N1 - Opstilling: Jou

      PY - 2001

      Y1 - 2001

      KW - Corporate branding

      M3 - Journal article

      VL - 6

      SP - 24

      EP - 40

      JO - Journal of Communication Management

      JF - Journal of Communication Management

      SN - 1363-254X

      IS - 1

      ER -