The Power of Defining What Your Company Isn’t

Madeleine Rauch, Sarah Stanske

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalHarvard Business Review Digital Articles
Pages (from-to)2-5
Number of pages4
ISSN0100-0000
Publication statusPublished - 27 Jan 2020

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