The Organization as Sender and Receiver: Carrying the Marketing Communication Process Full Circle

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior
Editors	Yves Evrard, Wayne D. Hoyer, Alain Strazzieri
Publisher	Institut d'Administration des Entreprises d'Aix-en-Provence
Publication date	1999
Pages	pp. 118-134
Publication status	Published - 1999
Externally published	Yes

Handle.net

Christensen, Lars Thøger. / The Organization as Sender and Receiver : Carrying the Marketing Communication Process Full Circle. Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior. editor / Yves Evrard ; Wayne D. Hoyer ; Alain Strazzieri. Institut d'Administration des Entreprises d'Aix-en-Provence, 1999. pp. pp. 118-134

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title = "The Organization as Sender and Receiver: Carrying the Marketing Communication Process Full Circle",

author = "Christensen, \{Lars Th{\o}ger\}",

year = "1999",

language = "English",

pages = "pp. 118--134",

editor = "Yves Evrard and Hoyer, \{Wayne D.\} and Alain Strazzieri",

booktitle = "Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior",

publisher = "Institut d'Administration des Entreprises d'Aix-en-Provence",

}

The Organization as Sender and Receiver: Carrying the Marketing Communication Process Full Circle. / Christensen, Lars Thøger.
Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior. ed. / Yves Evrard; Wayne D. Hoyer; Alain Strazzieri. Institut d'Administration des Entreprises d'Aix-en-Provence, 1999. p. pp. 118-134.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

TY - CHAP

T1 - The Organization as Sender and Receiver

T2 - Carrying the Marketing Communication Process Full Circle

AU - Christensen, Lars Thøger

PY - 1999

Y1 - 1999

M3 - Book chapter

SP - 118

EP - 134

BT - Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior

A2 - Evrard, Yves

A2 - Hoyer, Wayne D.

A2 - Strazzieri, Alain

PB - Institut d'Administration des Entreprises d'Aix-en-Provence

ER -