The Organization as Sender and Receiver: Carrying the Marketing Communication Process Full Circle

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationProceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior
EditorsYves Evrard, Wayne D. Hoyer, Alain Strazzieri
PublisherInstitut d'Administration des Entreprises d'Aix-en-Provence
Publication date1999
Pagespp. 118-134
Publication statusPublished - 1999
Externally publishedYes

Cite this

Christensen, L. T. (1999). The Organization as Sender and Receiver: Carrying the Marketing Communication Process Full Circle. In Y. Evrard, W. D. Hoyer, & A. Strazzieri (Eds.), Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior (pp. pp. 118-134). Institut d'Administration des Entreprises d'Aix-en-Provence.