The Organization as Sender and Receiver

Carrying the Marketing Communication Process Full Circle

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationProceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior
EditorsYves Evrard, Wayne D. Hoyer, Alain Strazzieri
PublisherInstitut d'Administration des Entreprises d'Aix-en-Provence
Publication date1999
Pagespp. 118-134
Publication statusPublished - 1999
Externally publishedYes

Cite this

Christensen, L. T. (1999). The Organization as Sender and Receiver: Carrying the Marketing Communication Process Full Circle. In Y. Evrard, W. D. Hoyer, & A. Strazzieri (Eds.), Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior (pp. pp. 118-134). Institut d'Administration des Entreprises d'Aix-en-Provence.
Christensen, Lars Thøger. / The Organization as Sender and Receiver : Carrying the Marketing Communication Process Full Circle. Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior. editor / Yves Evrard ; Wayne D. Hoyer ; Alain Strazzieri. Institut d'Administration des Entreprises d'Aix-en-Provence, 1999. pp. pp. 118-134
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Christensen, LT 1999, The Organization as Sender and Receiver: Carrying the Marketing Communication Process Full Circle. in Y Evrard, WD Hoyer & A Strazzieri (eds), Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior. Institut d'Administration des Entreprises d'Aix-en-Provence, pp. pp. 118-134.

The Organization as Sender and Receiver : Carrying the Marketing Communication Process Full Circle. / Christensen, Lars Thøger.

Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior. ed. / Yves Evrard; Wayne D. Hoyer; Alain Strazzieri. Institut d'Administration des Entreprises d'Aix-en-Provence, 1999. p. pp. 118-134.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

TY - CHAP

T1 - The Organization as Sender and Receiver

T2 - Carrying the Marketing Communication Process Full Circle

AU - Christensen, Lars Thøger

PY - 1999

Y1 - 1999

M3 - Book chapter

SP - 118

EP - 134

BT - Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior

A2 - Evrard, Yves

A2 - Hoyer, Wayne D.

A2 - Strazzieri, Alain

PB - Institut d'Administration des Entreprises d'Aix-en-Provence

ER -

Christensen LT. The Organization as Sender and Receiver: Carrying the Marketing Communication Process Full Circle. In Evrard Y, Hoyer WD, Strazzieri A, editors, Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior. Institut d'Administration des Entreprises d'Aix-en-Provence. 1999. p. pp. 118-134