The Organisation of Integrated Communications: Toward Flexible Integration

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	European Journal of Marketing
Volume	42
Issue number	3/4
Pages (from-to)	423 - 452
ISSN	0309-0566
DOIs	https://doi.org/10.1108/03090560810853002
Publication status	Published - 2008
Externally published	Yes

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@article{53596230e3b711dd8e8d000ea68e967b,

title = "The Organisation of Integrated Communications: Toward Flexible Integration",

author = "Christensen, \{Lars Th{\o}ger\} and Firat, \{A. Fuat\} and Torp, \{Simon M{\o}berg\}",

year = "2008",

doi = "10.1108/03090560810853002",

language = "English",

volume = "42",

pages = "423 -- 452",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing",

number = "3/4",

}

TY - JOUR

T1 - The Organisation of Integrated Communications

T2 - Toward Flexible Integration

AU - Christensen, Lars Thøger

AU - Firat, A. Fuat

AU - Torp, Simon Møberg

PY - 2008

Y1 - 2008

U2 - 10.1108/03090560810853002

DO - 10.1108/03090560810853002

M3 - Journal article

SN - 0309-0566

VL - 42

SP - 423

EP - 452

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 3/4

ER -