The Organisation of Integrated Communications: Toward Flexible Integration

Lars Thøger Christensen, A. Fuat Firat, Simon Møberg Torp

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalEuropean Journal of Marketing
Volume42
Issue number3/4
Pages (from-to)423 - 452
ISSN0309-0566
DOIs
Publication statusPublished - 2008
Externally publishedYes

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