The Organisation of Integrated Communications

Toward Flexible Integration

Lars Thøger Christensen, A. Fuat Firat, Simon Møberg Torp

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalEuropean Journal of Marketing
Volume42
Issue number3/4
Pages (from-to)423 - 452
ISSN0309-0566
DOIs
Publication statusPublished - 2008
Externally publishedYes

Cite this

Christensen, Lars Thøger ; Firat, A. Fuat ; Torp, Simon Møberg. / The Organisation of Integrated Communications : Toward Flexible Integration. In: European Journal of Marketing. 2008 ; Vol. 42, No. 3/4. pp. 423 - 452.
@article{53596230e3b711dd8e8d000ea68e967b,
title = "The Organisation of Integrated Communications: Toward Flexible Integration",
author = "Christensen, {Lars Th{\o}ger} and Firat, {A. Fuat} and Torp, {Simon M{\o}berg}",
year = "2008",
doi = "10.1108/03090560810853002",
language = "English",
volume = "42",
pages = "423 -- 452",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "JAI Press",
number = "3/4",

}

The Organisation of Integrated Communications : Toward Flexible Integration. / Christensen, Lars Thøger; Firat, A. Fuat; Torp, Simon Møberg.

In: European Journal of Marketing, Vol. 42, No. 3/4, 2008, p. 423 - 452.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - The Organisation of Integrated Communications

T2 - Toward Flexible Integration

AU - Christensen, Lars Thøger

AU - Firat, A. Fuat

AU - Torp, Simon Møberg

PY - 2008

Y1 - 2008

U2 - 10.1108/03090560810853002

DO - 10.1108/03090560810853002

M3 - Journal article

VL - 42

SP - 423

EP - 452

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 3/4

ER -