Original language | English |
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Journal | European Journal of Marketing |
Volume | 42 |
Issue number | 3/4 |
Pages (from-to) | 423 - 452 |
ISSN | 0309-0566 |
DOIs | |
Publication status | Published - 2008 |
Externally published | Yes |
The Organisation of Integrated Communications: Toward Flexible Integration
Lars Thøger Christensen, A. Fuat Firat, Simon Møberg Torp
Research output: Contribution to journal › Journal article › Research › peer-review