The Ongoing Dynamics of Integrating Sustainability into Business Practice: The Case of Novo Nordisk A/S

Mette Morsing, Dennis Oswald, Susanne Stormer

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review


This study raises the question of how managers can adopt appropriate management control systems to communicate to employees and other stakeholders what behavior is desired, and how they can work to ensure that their corporate sustainability claims are implemented at the operational level. That is, how can organizations demonstrate that their sustainability declarations are not just “good looks”. Specifically, the study unfolds Novo Nordisk’s long-term commitment to sustainable practices and the company’s validation of these practices by focusing on how issues of sustainability have been integrated and cascaded throughout the entire organisation via the company’s “Way of Management”.
Original languageEnglish
Title of host publicationManaging Sustainable Business : An Executive Education Case and Textbook
EditorsGilbert G. Lenssen, N. Craig Smith
Place of PublicationDordrecht
PublisherSpringer Science+Business Media
Publication date2019
ISBN (Print)9789402411423
ISBN (Electronic)9789402411447
Publication statusPublished - 2019

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