The Ongoing Dynamics of Integrating Sustainability into Business Practice: The Case of Novo Nordisk A/S

Mette Morsing, Dennis Oswald, Susanne Stormer

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Abstract

This study raises the question of how managers can adopt appropriate management control systems to communicate to employees and other stakeholders what behavior is desired, and how they can work to ensure that their corporate sustainability claims are implemented at the operational level. That is, how can organizations demonstrate that their sustainability declarations are not just “good looks”. Specifically, the study unfolds Novo Nordisk’s long-term commitment to sustainable practices and the company’s validation of these practices by focusing on how issues of sustainability have been integrated and cascaded throughout the entire organisation via the company’s “Way of Management”.
This study raises the question of how managers can adopt appropriate management control systems to communicate to employees and other stakeholders what behavior is desired, and how they can work to ensure that their corporate sustainability claims are implemented at the operational level. That is, how can organizations demonstrate that their sustainability declarations are not just “good looks”. Specifically, the study unfolds Novo Nordisk’s long-term commitment to sustainable practices and the company’s validation of these practices by focusing on how issues of sustainability have been integrated and cascaded throughout the entire organisation via the company’s “Way of Management”.
LanguageEnglish
Title of host publicationManaging Sustainable Business : An Executive Education Case and Textbook
EditorsGilbert G. Lenssen, N. Craig Smith
Place of PublicationDordrecht
PublisherSpringer Science+Business Media
Date2019
Pages641-673
Chapter30
ISBN (Print)9789402411423
ISBN (Electronic)9789402411447
DOIs
StatePublished - 2019

Bibliographical note

CBS Library does not have access to the material

Cite this

Morsing, M., Oswald, D., & Stormer, S. (2019). The Ongoing Dynamics of Integrating Sustainability into Business Practice: The Case of Novo Nordisk A/S. In G. G. Lenssen, & N. C. Smith (Eds.), Managing Sustainable Business: An Executive Education Case and Textbook (pp. 641-673). Dordrecht: Springer Science+Business Media. DOI: 10.1007/978-94-024-1144-7_30
Morsing, Mette ; Oswald, Dennis ; Stormer, Susanne. / The Ongoing Dynamics of Integrating Sustainability into Business Practice : The Case of Novo Nordisk A/S. Managing Sustainable Business: An Executive Education Case and Textbook. editor / Gilbert G. Lenssen ; N. Craig Smith. Dordrecht : Springer Science+Business Media, 2019. pp. 641-673
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Morsing, M, Oswald, D & Stormer, S 2019, The Ongoing Dynamics of Integrating Sustainability into Business Practice: The Case of Novo Nordisk A/S. in GG Lenssen & NC Smith (eds), Managing Sustainable Business: An Executive Education Case and Textbook. Springer Science+Business Media, Dordrecht, pp. 641-673. DOI: 10.1007/978-94-024-1144-7_30

The Ongoing Dynamics of Integrating Sustainability into Business Practice : The Case of Novo Nordisk A/S. / Morsing, Mette; Oswald, Dennis; Stormer, Susanne.

Managing Sustainable Business: An Executive Education Case and Textbook. ed. / Gilbert G. Lenssen; N. Craig Smith. Dordrecht : Springer Science+Business Media, 2019. p. 641-673.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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Morsing M, Oswald D, Stormer S. The Ongoing Dynamics of Integrating Sustainability into Business Practice: The Case of Novo Nordisk A/S. In Lenssen GG, Smith NC, editors, Managing Sustainable Business: An Executive Education Case and Textbook. Dordrecht: Springer Science+Business Media. 2019. p. 641-673. Available from, DOI: 10.1007/978-94-024-1144-7_30