The Object of Research

Considering Material Engagement Theory and Ethnographic Method

Jonathan Bean, Bernardo Figueiredo, Hanne Pico Larsen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Abstract

The paper outlines a methodological approach for investigating how consumers create brand meaning using the material resources companies provide. The approach draws from Material Engagement Theory—to discuss the role of consumers in creating patterns of meaning by engaging with objects. It also explicates the role of objects in supporting this patterning. We explain how an in-situ diary tool (dscout, in our case) can be useful to support this approach. We demonstrate our methodological approach in the context of the Red Rooster Harlem, a cosmopolitan restaurant in New York, owned by the celebrity Chef Marcus Samuelsson.
Original languageEnglish
Title of host publicationEPIC 2017 Conference Proceedings : Perspectives
Place of PublicationArlington
PublisherAmerican Anthropological Association
Publication date2017
Pages262–272
DOIs
Publication statusPublished - 2017
EventEthnographic Praxis in Industry. EPIC 2017 - Montréal, Canada
Duration: 22 Oct 201725 Oct 2017
https://2017.epicpeople.org/

Conference

ConferenceEthnographic Praxis in Industry. EPIC 2017
CountryCanada
CityMontréal
Period22/10/201725/10/2017
Internet address
SeriesEthnographic Praxis in Industry Conference. Conference Proceedings
Volume2017
ISSN1559-890X

Cite this

Bean, J., Figueiredo, B., & Pico Larsen, H. (2017). The Object of Research: Considering Material Engagement Theory and Ethnographic Method. In EPIC 2017 Conference Proceedings: Perspectives (pp. 262–272). Arlington: American Anthropological Association. Ethnographic Praxis in Industry Conference. Conference Proceedings, Vol.. 2017 https://doi.org/10.1111/1559-8918.2017.01152
Bean, Jonathan ; Figueiredo, Bernardo ; Pico Larsen, Hanne. / The Object of Research : Considering Material Engagement Theory and Ethnographic Method. EPIC 2017 Conference Proceedings: Perspectives. Arlington : American Anthropological Association, 2017. pp. 262–272 (Ethnographic Praxis in Industry Conference. Conference Proceedings, Vol. 2017).
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Bean, J, Figueiredo, B & Pico Larsen, H 2017, The Object of Research: Considering Material Engagement Theory and Ethnographic Method. in EPIC 2017 Conference Proceedings: Perspectives. American Anthropological Association, Arlington, Ethnographic Praxis in Industry Conference. Conference Proceedings, vol. 2017, pp. 262–272, Montréal, Canada, 22/10/2017. https://doi.org/10.1111/1559-8918.2017.01152

The Object of Research : Considering Material Engagement Theory and Ethnographic Method. / Bean, Jonathan; Figueiredo, Bernardo; Pico Larsen, Hanne.

EPIC 2017 Conference Proceedings: Perspectives. Arlington : American Anthropological Association, 2017. p. 262–272 (Ethnographic Praxis in Industry Conference. Conference Proceedings, Vol. 2017).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Bean J, Figueiredo B, Pico Larsen H. The Object of Research: Considering Material Engagement Theory and Ethnographic Method. In EPIC 2017 Conference Proceedings: Perspectives. Arlington: American Anthropological Association. 2017. p. 262–272. (Ethnographic Praxis in Industry Conference. Conference Proceedings, Vol. 2017). https://doi.org/10.1111/1559-8918.2017.01152