Abstract
| Original language | English |
|---|---|
| Title of host publication | EPIC 2017 Conference Proceedings : Perspectives |
| Place of Publication | Arlington |
| Publisher | American Anthropological Association |
| Publication date | 2017 |
| Pages | 262–272 |
| DOIs | |
| Publication status | Published - 2017 |
| Event | Ethnographic Praxis in Industry. EPIC 2017 - Montréal, Canada Duration: 22 Oct 2017 → 25 Oct 2017 https://2017.epicpeople.org/ |
Conference
| Conference | Ethnographic Praxis in Industry. EPIC 2017 |
|---|---|
| Country | Canada |
| City | Montréal |
| Period | 22/10/2017 → 25/10/2017 |
| Internet address |
| Series | Ethnographic Praxis in Industry Conference. Conference Proceedings |
|---|---|
| Volume | 2017 |
| ISSN | 1559-890X |
Cite this
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The Object of Research : Considering Material Engagement Theory and Ethnographic Method. / Bean, Jonathan; Figueiredo, Bernardo; Pico Larsen, Hanne.
EPIC 2017 Conference Proceedings: Perspectives. Arlington : American Anthropological Association, 2017. p. 262–272 (Ethnographic Praxis in Industry Conference. Conference Proceedings, Vol. 2017).Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
TY - GEN
T1 - The Object of Research
T2 - Considering Material Engagement Theory and Ethnographic Method
AU - Bean, Jonathan
AU - Figueiredo, Bernardo
AU - Pico Larsen, Hanne
PY - 2017
Y1 - 2017
N2 - The paper outlines a methodological approach for investigating how consumers create brand meaning using the material resources companies provide. The approach draws from Material Engagement Theory—to discuss the role of consumers in creating patterns of meaning by engaging with objects. It also explicates the role of objects in supporting this patterning. We explain how an in-situ diary tool (dscout, in our case) can be useful to support this approach. We demonstrate our methodological approach in the context of the Red Rooster Harlem, a cosmopolitan restaurant in New York, owned by the celebrity Chef Marcus Samuelsson.
AB - The paper outlines a methodological approach for investigating how consumers create brand meaning using the material resources companies provide. The approach draws from Material Engagement Theory—to discuss the role of consumers in creating patterns of meaning by engaging with objects. It also explicates the role of objects in supporting this patterning. We explain how an in-situ diary tool (dscout, in our case) can be useful to support this approach. We demonstrate our methodological approach in the context of the Red Rooster Harlem, a cosmopolitan restaurant in New York, owned by the celebrity Chef Marcus Samuelsson.
U2 - 10.1111/1559-8918.2017.01152
DO - 10.1111/1559-8918.2017.01152
M3 - Article in proceedings
T3 - Ethnographic Praxis in Industry Conference. Conference Proceedings
SP - 262
EP - 272
BT - EPIC 2017 Conference Proceedings
PB - American Anthropological Association
CY - Arlington
ER -