The Object of Research: Considering Material Engagement Theory and Ethnographic Method

Jonathan Bean; Bernardo Figueiredo; Hanne Pico Larsen

doi:10.1111/1559-8918.2017.01152

The Object of Research: Considering Material Engagement Theory and Ethnographic Method

Jonathan Bean, Bernardo Figueiredo, Hanne Pico Larsen

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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Abstract

The paper outlines a methodological approach for investigating how consumers create brand meaning using the material resources companies provide. The approach draws from Material Engagement Theory—to discuss the role of consumers in creating patterns of meaning by engaging with objects. It also explicates the role of objects in supporting this patterning. We explain how an in-situ diary tool (dscout, in our case) can be useful to support this approach. We demonstrate our methodological approach in the context of the Red Rooster Harlem, a cosmopolitan restaurant in New York, owned by the celebrity Chef Marcus Samuelsson.

Original language	English
Title of host publication	EPIC 2017 Conference Proceedings : Perspectives
Place of Publication	Arlington
Publisher	American Anthropological Association
Publication date	2017
Pages	262–272
DOIs	https://doi.org/10.1111/1559-8918.2017.01152
Publication status	Published - 2017
Event	Ethnographic Praxis in Industry. EPIC 2017 - Montréal, Canada Duration: 22 Oct 2017 → 25 Oct 2017 https://2017.epicpeople.org/

Conference

Conference	Ethnographic Praxis in Industry. EPIC 2017
Country/Territory	Canada
City	Montréal
Period	22/10/2017 → 25/10/2017
Internet address	https://2017.epicpeople.org/

Series	Ethnographic Praxis in Industry Conference. Conference Proceedings
Volume	2017
ISSN	1559-890X

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Cite this

@inproceedings{e4bdbdb249ed47d98a97024a066c8f1d,

title = "The Object of Research: Considering Material Engagement Theory and Ethnographic Method",

abstract = "The paper outlines a methodological approach for investigating how consumers create brand meaning using the material resources companies provide. The approach draws from Material Engagement Theory—to discuss the role of consumers in creating patterns of meaning by engaging with objects. It also explicates the role of objects in supporting this patterning. We explain how an in-situ diary tool (dscout, in our case) can be useful to support this approach. We demonstrate our methodological approach in the context of the Red Rooster Harlem, a cosmopolitan restaurant in New York, owned by the celebrity Chef Marcus Samuelsson.",

author = "Jonathan Bean and Bernardo Figueiredo and {Pico Larsen}, Hanne",

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series = "Ethnographic Praxis in Industry Conference. Conference Proceedings",

publisher = "American Anthropological Association",

pages = "262–272",

booktitle = "EPIC 2017 Conference Proceedings",

address = "United States",

note = "null ; Conference date: 22-10-2017 Through 25-10-2017",

url = "https://2017.epicpeople.org/",

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Bean, J, Figueiredo, B & Pico Larsen, H 2017, The Object of Research: Considering Material Engagement Theory and Ethnographic Method. in EPIC 2017 Conference Proceedings: Perspectives. American Anthropological Association, Arlington, Ethnographic Praxis in Industry Conference. Conference Proceedings, vol. 2017, pp. 262–272, Ethnographic Praxis in Industry. EPIC 2017, Montréal, Canada, 22/10/2017. https://doi.org/10.1111/1559-8918.2017.01152

The Object of Research : Considering Material Engagement Theory and Ethnographic Method. / Bean, Jonathan; Figueiredo, Bernardo; Pico Larsen, Hanne.

EPIC 2017 Conference Proceedings: Perspectives. Arlington : American Anthropological Association, 2017. p. 262–272 (Ethnographic Praxis in Industry Conference. Conference Proceedings, Vol. 2017).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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AU - Pico Larsen, Hanne

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AB - The paper outlines a methodological approach for investigating how consumers create brand meaning using the material resources companies provide. The approach draws from Material Engagement Theory—to discuss the role of consumers in creating patterns of meaning by engaging with objects. It also explicates the role of objects in supporting this patterning. We explain how an in-situ diary tool (dscout, in our case) can be useful to support this approach. We demonstrate our methodological approach in the context of the Red Rooster Harlem, a cosmopolitan restaurant in New York, owned by the celebrity Chef Marcus Samuelsson.

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Bean J, Figueiredo B, Pico Larsen H. The Object of Research: Considering Material Engagement Theory and Ethnographic Method. In EPIC 2017 Conference Proceedings: Perspectives. Arlington: American Anthropological Association. 2017. p. 262–272. (Ethnographic Praxis in Industry Conference. Conference Proceedings, Vol. 2017). https://doi.org/10.1111/1559-8918.2017.01152