The Nuclear Strategy Tripod

How Toshiba Coped with 3/11

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

In March 2011, the global nuclear industry was struck by the Fukushima accident which immediately and greatly affected the global business environment for nuclear power. I analyze how the industry-leader Toshiba adapted to the changing circumstances from the perspectives of the strategy tripod. However, I amend the tripod-framework by defining operationalizable variables based on my literature review of nuclear research to be able to apply it in my study. At the industry level, I identify coopetitive behavior as the most important variable, while the critical resources and capabilities are vertical integration, technology and market-political ambidexterity. The public opinion, energy policy, industrial policy and security policy are essential institution-level variables. My analysis of Toshiba utilizes textual data, ethnography, semi-structured interviews and a survey. The main conclusion is that the company maintains its strategy for nuclear power because the management perceives the negative consequences of 3/11 as manageable.
Original languageEnglish
Publication date2017
Number of pages33
Publication statusPublished - 2017
EventThe Association of Japanese Business Studies 2017 Annual Conference - Dubai, United Arab Emirates
Duration: 1 Jul 2017 → …
Conference number: 30

Conference

ConferenceThe Association of Japanese Business Studies 2017 Annual Conference
Number30
CountryUnited Arab Emirates
CityDubai
Period01/07/2017 → …

Bibliographical note

CBS Library does not have access to the material

Keywords

  • Global strategy
  • Coping behavior
  • Energy
  • Nuclear industry

Cite this

Nellemann, C. (2017). The Nuclear Strategy Tripod: How Toshiba Coped with 3/11. Paper presented at The Association of Japanese Business Studies 2017 Annual Conference, Dubai, United Arab Emirates.
Nellemann, Camilla. / The Nuclear Strategy Tripod : How Toshiba Coped with 3/11. Paper presented at The Association of Japanese Business Studies 2017 Annual Conference, Dubai, United Arab Emirates.33 p.
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Nellemann, C 2017, 'The Nuclear Strategy Tripod: How Toshiba Coped with 3/11' Paper presented at, Dubai, United Arab Emirates, 01/07/2017, .

The Nuclear Strategy Tripod : How Toshiba Coped with 3/11. / Nellemann, Camilla.

2017. Paper presented at The Association of Japanese Business Studies 2017 Annual Conference, Dubai, United Arab Emirates.

Research output: Contribution to conferencePaperResearchpeer-review

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Nellemann C. The Nuclear Strategy Tripod: How Toshiba Coped with 3/11. 2017. Paper presented at The Association of Japanese Business Studies 2017 Annual Conference, Dubai, United Arab Emirates.