The New Patterns of Competition Between Chinese and European Firms in the Global Shipping and Logistics Industry

This chapter argues that state-owned Chinese integrated maritime logistics enterprises are about to change the power balance vis-à-vis the hitherto dominant, privately owned enterprises based in Europe. This shift, which has been actively supported as part of China’s ambitious Belt and Road Initiative, will directly affect the European Union’s common transport and competition policy. Within the larger Belt and Road Initiative, the Maritime Silk Road project can be seen as the umbrella concept for the comprehensive management of the entire supply chain between China and Europe. We discuss possible policy implications for both China and the European Union when it comes to managing the subtle balance between geopolitical considerations and efficient operations of trade and transport controlled by a few dominant actors. As part of our theoretical framework, we use two extensions of the classical obsolescing bargaining model: the one-tier bargaining model and a bargaining model of reciprocation. By combining the two models, we aspire to explain the changing nature of bargaining relations between, on the one hand, the Chinese government and its state-owned enterprises and, on the other, the private-owned European companies as a function of the goals, resources and constraints of the involved parties.