| Original language | English |
|---|---|
| Title of host publication | Understanding business markets : an interaction approach |
| Editors | David Ford |
| Number of pages | 13 |
| Place of Publication | London |
| Publisher | South-Western college publishing |
| Publication date | 2001 |
| Pages | 336-348 |
| ISBN (Print) | 1861527691 |
| Publication status | Published - 2001 |
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