The Nature of Strategic Communication: A Rejoinder to Nothhaft

Lars Thøger Christensen*, Emma Svensson

*Corresponding author for this work

Research output: Contribution to journalComment/debateResearchpeer-review


In this article, we address and challenge Nothhaft’s (2016) recent attempt to revive the field of strategic communication through an application of approaches and principles from the studies of the human mind. Instead of an indiscriminate import of a natural science perspective, we argue that the shortcomings of the field are dealt with more adequately by recognizing and embracing the immense complexity at play in all dimensions of strategic communication. The challenge is to understand the multiple goals and dimensions of the field, to acknowledge the principle of recursivity in all communicative practices, and to approach the individual not as a solitary mind, but a social being whose drives and proclivities are always socially and culturally mediated.
Original languageEnglish
JournalInternational Journal of Strategic Communication
Issue number3
Pages (from-to)180-183
Number of pages4
Publication statusPublished - 2017

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