The Nature of Central and Peripheral Advertising Information Processing

Flemming Hansen, Lotte Yssing Hansen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationBranding and Advertising
EditorsFlemming Hansen, Lars Bech Christensen
Number of pages22
Place of PublicationCopenhagen
PublisherCopenhagen Business School Press
Publication date2003
Pages365-386
ISBN (Print)8763001187
Publication statusPublished - 2003

Cite this

Hansen, F., & Yssing Hansen, L. (2003). The Nature of Central and Peripheral Advertising Information Processing. In F. Hansen, & L. Bech Christensen (Eds.), Branding and Advertising (pp. 365-386). Copenhagen: Copenhagen Business School Press.
Hansen, Flemming ; Yssing Hansen, Lotte. / The Nature of Central and Peripheral Advertising Information Processing. Branding and Advertising. editor / Flemming Hansen ; Lars Bech Christensen. Copenhagen : Copenhagen Business School Press, 2003. pp. 365-386
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Hansen, F & Yssing Hansen, L 2003, The Nature of Central and Peripheral Advertising Information Processing. in F Hansen & L Bech Christensen (eds), Branding and Advertising. Copenhagen Business School Press, Copenhagen, pp. 365-386.

The Nature of Central and Peripheral Advertising Information Processing. / Hansen, Flemming; Yssing Hansen, Lotte.

Branding and Advertising. ed. / Flemming Hansen; Lars Bech Christensen. Copenhagen : Copenhagen Business School Press, 2003. p. 365-386.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

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BT - Branding and Advertising

A2 - Hansen, Flemming

A2 - Bech Christensen, Lars

PB - Copenhagen Business School Press

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Hansen F, Yssing Hansen L. The Nature of Central and Peripheral Advertising Information Processing. In Hansen F, Bech Christensen L, editors, Branding and Advertising. Copenhagen: Copenhagen Business School Press. 2003. p. 365-386