The nature of central and peripheral advertising information processing

Lotte Yssing Hansen, Flemming Hansen

Research output: Working paper › Research

Handle.net

@techreport{db173080c02311db9769000ea68e967b,

title = "The nature of central and peripheral advertising information processing",

keywords = "Reklame, Reklameeffekt, M{\aa}ling, pretesting, pre-tests",

author = "{Yssing Hansen}, Lotte and Flemming Hansen",

note = "Opstilling: 659.1 yss L{\o}be nr.: 013554",

year = "2001",

language = "English",

type = "WorkingPaper",

}

TY - UNPB

T1 - The nature of central and peripheral advertising information processing

AU - Yssing Hansen, Lotte

AU - Hansen, Flemming

N1 - Opstilling: 659.1 yss Løbe nr.: 013554

PY - 2001

Y1 - 2001

KW - Reklame

KW - Reklameeffekt

KW - Måling

KW - pretesting

KW - pre-tests

M3 - Working paper

BT - The nature of central and peripheral advertising information processing

CY - København

ER -