The Nature and Social Dynamics of Brand Interest Groups

Oliver Koll, Andrea Hemetsberger, Elisabeth A Pichler, Sylvia von Wallpach

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Thought Leaders International Conference on Brand Management : Birmingham Business School. 24-25th April 2007
Place of PublicationBirmingham
PublisherUniversity of Birmingham Press
Publication date2007
Chapter7.1
Publication statusPublished - 2007
Externally publishedYes
EventThe 3rd Thought Leaders International Conference on Brand Management 2007 - Birmingham Business School, Birmingham, United Kingdom
Duration: 24 Apr 200725 Apr 2007
Conference number: 3
http://www.bcu.ac.uk/bcbs

Conference

ConferenceThe 3rd Thought Leaders International Conference on Brand Management 2007
Number3
LocationBirmingham Business School
CountryUnited Kingdom
CityBirmingham
Period24/04/200725/04/2007
Internet address

Bibliographical note

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