The MSc Program in Economics and Marketing and the Nordic Nine Learning Objectives

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Abstract

Nordic Nine is a collection of nine transformative skills that strike a balance between personal growth and societal and civic responsibility. This chapter examines and describes how the Copenhagen Business School’s MSc program in Economics and Marketing (EMF) has taken into account and incorporated Nordic Nine. Initially, this chapter provides an introduction to the Nordic Nine learning objectives and considers briefly the pedagogical approaches taken by the EMF program. Based on three in-depth course examples, it is then discussed how we have worked with and integrated Nordic Nine into the EMF program. Importantly, Nordic Nine not only concerns what we teach, but also how we teach. The specific educational activities that support the integration of Nordic Nine are therefore also reflected upon and discussed.
Original languageEnglish
Title of host publicationBusiness Education in the 21st Century : Developing Discipline Competences and Transformation Capabilities
EditorsAdam Lindgreen, Eleri Rosier, Antonia Erz, Ben Marder, Sylvia von Wallpach
Number of pages10
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2024
Pages327–336
Chapter20
ISBN (Print)9781802202687
ISBN (Electronic)9781802202694
DOIs
Publication statusPublished - 2024

Keywords

  • Transformative education
  • Societal challenges
  • Nordic Nine
  • Holistic marketing
  • Pedagogical approaches

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