The Moral Capture of "Being Good": A Study of CSR Compliance in Identity-Image Dynamics

    Research output: Contribution to conferencePaperResearchpeer-review

    Abstract

    This paper reports a study on CSR as a form of control of organizational members’ identity. Prior studies have suggested that managerial CSR policies may have disciplining effects on member identity. We extend this research by suggesting that identity-image dynamics amplify and change such control effects, as CSR messages are communicated to external audiences and institutionalized as expectations with publicly binding promises about a certain member identity of “being good”. Based on empirical findings we propose that CSR as a communicated and “generalized concern for the “other” introduces a new layer of institutional control for identity work that emerges beyond managerial influence, as employees as well as managers are morally inclined to comply with the corporate CSR promise of “being good”. Importantly, our findings show that members comply with the CSR message in four ways that include devotion but also suppression of overt forms of critique and resistance. We refer to these four compliance modes as the “moral capture of CSR”. We discuss the implications of compliance to CSR as a form of control of identity work, as we propose that CSR images “captivate” member identity in discursive closure and impede future development of CSR.
    This paper reports a study on CSR as a form of control of organizational members’ identity. Prior studies have suggested that managerial CSR policies may have disciplining effects on member identity. We extend this research by suggesting that identity-image dynamics amplify and change such control effects, as CSR messages are communicated to external audiences and institutionalized as expectations with publicly binding promises about a certain member identity of “being good”. Based on empirical findings we propose that CSR as a communicated and “generalized concern for the “other” introduces a new layer of institutional control for identity work that emerges beyond managerial influence, as employees as well as managers are morally inclined to comply with the corporate CSR promise of “being good”. Importantly, our findings show that members comply with the CSR message in four ways that include devotion but also suppression of overt forms of critique and resistance. We refer to these four compliance modes as the “moral capture of CSR”. We discuss the implications of compliance to CSR as a form of control of identity work, as we propose that CSR images “captivate” member identity in discursive closure and impede future development of CSR.

    Conference

    ConferenceThe Academy of Management Annual Meeting 2013
    Number73
    CountryUnited States
    CityLake Bueno Vista (Orlando), FL
    Period09/08/201313/08/2013
    Internet address

    Bibliographical note

    CBS Library does not have access to the material

    Keywords

      Cite this

      Kjærgaard, A. L., & Morsing, M. (2013). The Moral Capture of "Being Good": A Study of CSR Compliance in Identity-Image Dynamics. Paper presented at The Academy of Management Annual Meeting 2013, Lake Bueno Vista (Orlando), FL, United States.
      Kjærgaard, Annemette Leonhardt ; Morsing, Mette. / The Moral Capture of "Being Good" : A Study of CSR Compliance in Identity-Image Dynamics. Paper presented at The Academy of Management Annual Meeting 2013, Lake Bueno Vista (Orlando), FL, United States.33 p.
      @conference{32925d6ac59c4198a6775019d0478af5,
      title = "The Moral Capture of {"}Being Good{"}: A Study of CSR Compliance in Identity-Image Dynamics",
      abstract = "This paper reports a study on CSR as a form of control of organizational members’ identity. Prior studies have suggested that managerial CSR policies may have disciplining effects on member identity. We extend this research by suggesting that identity-image dynamics amplify and change such control effects, as CSR messages are communicated to external audiences and institutionalized as expectations with publicly binding promises about a certain member identity of “being good”. Based on empirical findings we propose that CSR as a communicated and “generalized concern for the “other” introduces a new layer of institutional control for identity work that emerges beyond managerial influence, as employees as well as managers are morally inclined to comply with the corporate CSR promise of “being good”. Importantly, our findings show that members comply with the CSR message in four ways that include devotion but also suppression of overt forms of critique and resistance. We refer to these four compliance modes as the “moral capture of CSR”. We discuss the implications of compliance to CSR as a form of control of identity work, as we propose that CSR images “captivate” member identity in discursive closure and impede future development of CSR.",
      keywords = "CSR, Identity-Image, Identity work, Control, Compliance, Discursive Closure, Communication",
      author = "Kj{\ae}rgaard, {Annemette Leonhardt} and Mette Morsing",
      note = "CBS Library does not have access to the material; null ; Conference date: 09-08-2013 Through 13-08-2013",
      year = "2013",
      language = "English",
      url = "http://aom.org/annualmeeting/",

      }

      Kjærgaard, AL & Morsing, M 2013, 'The Moral Capture of "Being Good": A Study of CSR Compliance in Identity-Image Dynamics' Paper presented at, Lake Bueno Vista (Orlando), FL, United States, 09/08/2013 - 13/08/2013, .

      The Moral Capture of "Being Good" : A Study of CSR Compliance in Identity-Image Dynamics. / Kjærgaard, Annemette Leonhardt; Morsing, Mette.

      2013. Paper presented at The Academy of Management Annual Meeting 2013, Lake Bueno Vista (Orlando), FL, United States.

      Research output: Contribution to conferencePaperResearchpeer-review

      TY - CONF

      T1 - The Moral Capture of "Being Good"

      T2 - A Study of CSR Compliance in Identity-Image Dynamics

      AU - Kjærgaard,Annemette Leonhardt

      AU - Morsing,Mette

      N1 - CBS Library does not have access to the material

      PY - 2013

      Y1 - 2013

      N2 - This paper reports a study on CSR as a form of control of organizational members’ identity. Prior studies have suggested that managerial CSR policies may have disciplining effects on member identity. We extend this research by suggesting that identity-image dynamics amplify and change such control effects, as CSR messages are communicated to external audiences and institutionalized as expectations with publicly binding promises about a certain member identity of “being good”. Based on empirical findings we propose that CSR as a communicated and “generalized concern for the “other” introduces a new layer of institutional control for identity work that emerges beyond managerial influence, as employees as well as managers are morally inclined to comply with the corporate CSR promise of “being good”. Importantly, our findings show that members comply with the CSR message in four ways that include devotion but also suppression of overt forms of critique and resistance. We refer to these four compliance modes as the “moral capture of CSR”. We discuss the implications of compliance to CSR as a form of control of identity work, as we propose that CSR images “captivate” member identity in discursive closure and impede future development of CSR.

      AB - This paper reports a study on CSR as a form of control of organizational members’ identity. Prior studies have suggested that managerial CSR policies may have disciplining effects on member identity. We extend this research by suggesting that identity-image dynamics amplify and change such control effects, as CSR messages are communicated to external audiences and institutionalized as expectations with publicly binding promises about a certain member identity of “being good”. Based on empirical findings we propose that CSR as a communicated and “generalized concern for the “other” introduces a new layer of institutional control for identity work that emerges beyond managerial influence, as employees as well as managers are morally inclined to comply with the corporate CSR promise of “being good”. Importantly, our findings show that members comply with the CSR message in four ways that include devotion but also suppression of overt forms of critique and resistance. We refer to these four compliance modes as the “moral capture of CSR”. We discuss the implications of compliance to CSR as a form of control of identity work, as we propose that CSR images “captivate” member identity in discursive closure and impede future development of CSR.

      KW - CSR

      KW - Identity-Image

      KW - Identity work

      KW - Control

      KW - Compliance

      KW - Discursive Closure

      KW - Communication

      M3 - Paper

      ER -

      Kjærgaard AL, Morsing M. The Moral Capture of "Being Good": A Study of CSR Compliance in Identity-Image Dynamics. 2013. Paper presented at The Academy of Management Annual Meeting 2013, Lake Bueno Vista (Orlando), FL, United States.