The Moderating Effects of Stimuli in Consumer Research: A Meta-Theoretical Approach

Torben Hansen, Suzanne C. Beckmann

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Marketing Trends: Official Journal of the International Marketing Trends Conference
Issue number10
Pages (from-to)7-18
Publication statusPublished - 2012

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