The Moderating Effects of Stimuli in Consumer Research: A Meta-Theoretical Approach

Torben Hansen, Suzanne C. Beckmann

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Marketing Trends: Official Journal of the International Marketing Trends Conference
Volume	1
Issue number	10
Pages (from-to)	7-18
ISSN	1961-7798
Publication status	Published - 2012

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title = "The Moderating Effects of Stimuli in Consumer Research: A Meta-Theoretical Approach",

author = "Torben Hansen and Beckmann, {Suzanne C.}",

year = "2012",

language = "English",

volume = "1",

pages = "7--18",

journal = "Journal of Marketing Trends: Official Journal of the International Marketing Trends Conference ",

issn = "1961-7798",

publisher = "International Marketing Trends Conference",

number = "10",

}

TY - JOUR

T1 - The Moderating Effects of Stimuli in Consumer Research

T2 - A Meta-Theoretical Approach

AU - Hansen, Torben

AU - Beckmann, Suzanne C.

PY - 2012

Y1 - 2012

M3 - Journal article

SN - 1961-7798

VL - 1

SP - 7

EP - 18

JO - Journal of Marketing Trends: Official Journal of the International Marketing Trends Conference

JF - Journal of Marketing Trends: Official Journal of the International Marketing Trends Conference

IS - 10

ER -