The Moderating Effects of Stimuli in Consumer Research: A Meta-Theoretical Approach

Torben Hansen, Suzanne C. Beckmann

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationThe 11th International Marketing Trends Conference Proceedings
EditorsLeigh Laurence
Number of pages29
Place of PublicationVenice
PublisherMarketing Trends Association
Publication date2012
Pages1-29
Publication statusPublished - 2012
EventThe 11th International Marketing Trends Conference - Università Ca`Foscari Venezi, Venice, Italy
Duration: 19 Jan 201221 Jan 2012
Conference number: 11

Conference

ConferenceThe 11th International Marketing Trends Conference
Number11
LocationUniversità Ca`Foscari Venezi
CountryItaly
CityVenice
Period19/01/201221/01/2012
SponsorCa' Foscari University of Venice

Cite this

Hansen, T., & Beckmann, S. C. (2012). The Moderating Effects of Stimuli in Consumer Research: A Meta-Theoretical Approach. In L. Laurence (Ed.), The 11th International Marketing Trends Conference Proceedings (pp. 1-29). Venice: Marketing Trends Association.