The Moderating Effects of Stimuli in Consumer Research: A Meta-Theoretical Approach

Torben Hansen, Suzanne C. Beckmann

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	The 11th International Marketing Trends Conference Proceedings
Editors	Leigh Laurence
Number of pages	29
Place of Publication	Venice
Publisher	Marketing Trends Association
Publication date	2012
Pages	1-29
Publication status	Published - 2012
Event	The 11th International Marketing Trends Conference - Università Ca`Foscari Venezi, Venice, Italy Duration: 19 Jan 2012 → 21 Jan 2012 Conference number: 11

Conference	The 11th International Marketing Trends Conference
Number	11
Location	Università Ca`Foscari Venezi
Country/Territory	Italy
City	Venice
Period	19/01/2012 → 21/01/2012
Sponsor	Ca' Foscari University of Venice

Handle.net

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title = "The Moderating Effects of Stimuli in Consumer Research: A Meta-Theoretical Approach",

author = "Torben Hansen and Beckmann, {Suzanne C.}",

year = "2012",

language = "English",

pages = "1--29",

editor = "Leigh Laurence",

booktitle = "The 11th International Marketing Trends Conference Proceedings",

publisher = "Marketing Trends Association",

address = "France",

note = "The 11th International Marketing Trends Conference ; Conference date: 19-01-2012 Through 21-01-2012",

}

The Moderating Effects of Stimuli in Consumer Research: A Meta-Theoretical Approach. / Hansen, Torben; Beckmann, Suzanne C.
The 11th International Marketing Trends Conference Proceedings. ed. / Leigh Laurence. Venice: Marketing Trends Association, 2012. p. 1-29.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - The Moderating Effects of Stimuli in Consumer Research

T2 - The 11th International Marketing Trends Conference

AU - Hansen, Torben

AU - Beckmann, Suzanne C.

N1 - Conference code: 11

PY - 2012

Y1 - 2012

M3 - Article in proceedings

SP - 1

EP - 29

BT - The 11th International Marketing Trends Conference Proceedings

A2 - Laurence, Leigh

PB - Marketing Trends Association

CY - Venice

Y2 - 19 January 2012 through 21 January 2012

ER -