The Merits of Goal Support as a Self-Control Strategy

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In the present study, we investigated the influence of the presence of others and goal support on the performance of goal-directed behavior across different levels of self-control. Our analysis included survey data from 3,972 respondents across four countries. The results of the analysis revealed four important findings. First, high goal support increased the performance of goal-directed behavior when in the presence of others during decision-making. Second, self-control had a positive effect on goal-directed behavior only when individuals were by themselves. Third, while the effect of goal support significantly increased goal-directed behavior independent of self-control ability, people with low self-control reaped the most benefits from having goal support. Finally, we observed that although people with low self-control gained the most benefits from goal support, they were also less likely to be positioned in goal-supportive environments.
Original languageEnglish
JournalSocial Psychological and Personality Science
Issue number5
Pages (from-to)671-680
Number of pages10
Publication statusPublished - Jul 2019

Bibliographical note

Published online: 17. August 2018


  • Goal support
  • Self-control
  • Goal-directed behavior
  • Environmentally friendly clothing consumption
  • Four-country survey

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