| Original language | English |
|---|---|
| Title of host publication | Advances in Consumer Research |
| Editors | Zeynep Gürhan-Canli, Cele Otnes, Rui (Juliet) Zhu |
| Number of pages | 1 |
| Volume | 40 |
| Publisher | Association for Consumer Research |
| Publication date | 2012 |
| Pages | 765-765 |
| Publication status | Published - 2012 |
| Externally published | Yes |
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