The Mediated Transparent Society

Lise Backer

Research output: Contribution to journalJournal articleResearchpeer-review


This paper analyzes major consumer boycotts reported by the media during the last two decades. The paper draws on Foucault (1977) in particular and seeks to explore how viewer consumers, non-governmental organizations (NGOs) and the media collectively exercise power over business corporations in the mediated transparent society. The paper concludes that, based on these analyses, the mediated panopticism working on the business segment is not an effective disciplinary apparatus, which can guarantee that business corporations are carrying out important ecological or ethical improvements.
Original languageEnglish
JournalCorporate Reputation Review
Issue number3
Pages (from-to)235-251
Number of pages17
Publication statusPublished - Oct 2001


  • Reputation
  • Image
  • Identiy
  • Brand
  • Stakeholder
  • Communications
  • Intangibles
  • Philanthropy
  • Advertising
  • Positioning
  • Corporate branding
  • E-communication

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