This paper analyzes major consumer boycotts reported by the media during the last two decades. The paper draws on Foucault (1977) in particular and seeks to explore how viewer consumers, non-governmental organizations (NGOs) and the media collectively exercise power over business corporations in the mediated transparent society. The paper concludes that, based on these analyses, the mediated panopticism working on the business segment is not an effective disciplinary apparatus, which can guarantee that business corporations are carrying out important ecological or ethical improvements.
|Journal||Corporate Reputation Review|
|Number of pages||17|
|Publication status||Published - Oct 2001|
- Corporate branding