The Media Boomerang: The Media's Role in Changing Identity by Changing Image

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalCorporate Reputation Review
    Volume2
    Issue number2
    Pages (from-to)116-136
    ISSN1363-3589
    Publication statusPublished - 1999

    Cite this

    @article{2eb5c930c02511db9769000ea68e967b,
    title = "The Media Boomerang: The Media's Role in Changing Identity by Changing Image",
    keywords = "VIRKSOMHEDENS IDENTITET, CASES, MASSEMEDIER, VIRKSOMHEDENS IMAGE, Oticon",
    author = "Mette Morsing",
    note = "Opstilling: Cor",
    year = "1999",
    language = "English",
    volume = "2",
    pages = "116--136",
    journal = "Corporate Reputation Review",
    issn = "1363-3589",
    publisher = "Palgrave Macmillan Ltd.",
    number = "2",

    }

    The Media Boomerang : The Media's Role in Changing Identity by Changing Image. / Morsing, Mette.

    In: Corporate Reputation Review, Vol. 2, No. 2, 1999, p. 116-136.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - The Media Boomerang

    T2 - The Media's Role in Changing Identity by Changing Image

    AU - Morsing, Mette

    N1 - Opstilling: Cor

    PY - 1999

    Y1 - 1999

    KW - VIRKSOMHEDENS IDENTITET

    KW - CASES

    KW - MASSEMEDIER

    KW - VIRKSOMHEDENS IMAGE

    KW - Oticon

    M3 - Journal article

    VL - 2

    SP - 116

    EP - 136

    JO - Corporate Reputation Review

    JF - Corporate Reputation Review

    SN - 1363-3589

    IS - 2

    ER -