Abstract
We are coming to recognize that there is a marketplace of ideas just as there is a marketplace of goods. In this marketplace, purveyors of ideas – lobbyists, publicists, charismatic leaders, change agents – promote ideas to influence the attitudes and behavior of target audiences.
| Original language | English |
|---|---|
| Journal | Nyhedsbrevet om Forbrugeradfærd |
| Issue number | 36 |
| Pages (from-to) | 2-7 |
| Number of pages | 6 |
| ISSN | 2246-2562 |
| Publication status | Published - 2021 |