The Marketing of Ideas

Research output: Contribution to journalJournal articleResearch

Abstract

We are coming to recognize that there is a marketplace of ideas just as there is a marketplace of goods. In this marketplace, purveyors of ideas – lobbyists, publicists, charismatic leaders, change agents – promote ideas to influence the attitudes and behavior of target audiences.
Original languageEnglish
JournalNyhedsbrevet om Forbrugeradfærd
Volume36
Pages (from-to)2-7
Number of pages6
ISSN2246-2562
Publication statusPublished - 2021

Cite this