| Original language | English |
|---|---|
| Title of host publication | Macromarketing and the Crisis of the Social Imagination : Proceedings of the 39th Annual Macromarketing Conference |
| Editors | Alan Bradshaw, Mikko Laamanen, Alex Reppel |
| Place of Publication | Berlin |
| Publisher | The Macromarketing Society |
| Publication date | 2014 |
| Pages | 1010-1111 |
| Publication status | Published - 2014 |
| Event | The 39th Annual Macromarketing Conference. 2014 - Royal Holloway, University of London, London, United Kingdom Duration: 2 Jul 2014 → 5 Jul 2014 Conference number: 39 http://macromarketing.org/?page_id=805 |
Conference
| Conference | The 39th Annual Macromarketing Conference. 2014 |
|---|---|
| Number | 39 |
| Location | Royal Holloway, University of London |
| Country/Territory | United Kingdom |
| City | London |
| Period | 02/07/2014 → 05/07/2014 |
| Internet address |
| Series | Proceedings of the Annual Macromarketing Conference |
|---|---|
| Volume | 2014 |
| ISSN | 2168-1481 |