The Luxury of Igniting Change by Giving

Transforming Yourself While Transforming Others' Lives

Rosa Llamas, Thyra Uth Thomsen

Research output: Contribution to journalJournal articleResearchpeer-review

158 Downloads (Pure)

Abstract

This study investigates the phenomenon of luxury from a consumer perspective, by means of multisited phenomenological inquiry. The findings expand the pervasive view of luxury as accumulation of highly valued goods by offering a transformative perspective of luxury as transforming the life of distant others by giving them valuable philanthropic gifts and thereby ultimately transforming the self of the giver. The paper shows how giving away economic capital (money and time), social capital (networks and influence), and cultural capital (skills and knowledge) to non-related others can provide the giver with a sense of luxury in terms of pleasure, purpose, and connection with humankind. Thus, the findings not only extend the traditional conceptualization of luxury from having to giving, but also challenge current conceptualizations of sharing out as a non-reciprocal pro-social behavior by illustrating how ‘the luxury of giving’ relies on both pro-social and pro-ego consumption rationales, which implicitly include circular reciprocation.
Original languageEnglish
JournalJournal of Business Research
Volume6
Issue number1
Pages (from-to)166-176
ISSN0148-2963
DOIs
Publication statusPublished - 2016

Keywords

  • Luxury
  • Giving
  • Identity
  • Philanthropy
  • Self-transformations
  • Societal transformations

Cite this

@article{833c3c6e9b4045e7bdc329b208a3236c,
title = "The Luxury of Igniting Change by Giving: Transforming Yourself While Transforming Others' Lives",
abstract = "This study investigates the phenomenon of luxury from a consumer perspective, by means of multisited phenomenological inquiry. The findings expand the pervasive view of luxury as accumulation of highly valued goods by offering a transformative perspective of luxury as transforming the life of distant others by giving them valuable philanthropic gifts and thereby ultimately transforming the self of the giver. The paper shows how giving away economic capital (money and time), social capital (networks and influence), and cultural capital (skills and knowledge) to non-related others can provide the giver with a sense of luxury in terms of pleasure, purpose, and connection with humankind. Thus, the findings not only extend the traditional conceptualization of luxury from having to giving, but also challenge current conceptualizations of sharing out as a non-reciprocal pro-social behavior by illustrating how ‘the luxury of giving’ relies on both pro-social and pro-ego consumption rationales, which implicitly include circular reciprocation.",
keywords = "Luxury, Giving, Identity, Philanthropy, Self-transformations, Societal transformations, Luxury, Giving, Identity, Philanthropy, Self-transformations, Societal transformations",
author = "Rosa Llamas and {Uth Thomsen}, Thyra",
year = "2016",
doi = "10.1016/j.jbusres.2015.07.030",
language = "English",
volume = "6",
pages = "166--176",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",
number = "1",

}

The Luxury of Igniting Change by Giving : Transforming Yourself While Transforming Others' Lives. / Llamas, Rosa; Uth Thomsen, Thyra.

In: Journal of Business Research, Vol. 6, No. 1, 2016, p. 166-176.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - The Luxury of Igniting Change by Giving

T2 - Transforming Yourself While Transforming Others' Lives

AU - Llamas, Rosa

AU - Uth Thomsen, Thyra

PY - 2016

Y1 - 2016

N2 - This study investigates the phenomenon of luxury from a consumer perspective, by means of multisited phenomenological inquiry. The findings expand the pervasive view of luxury as accumulation of highly valued goods by offering a transformative perspective of luxury as transforming the life of distant others by giving them valuable philanthropic gifts and thereby ultimately transforming the self of the giver. The paper shows how giving away economic capital (money and time), social capital (networks and influence), and cultural capital (skills and knowledge) to non-related others can provide the giver with a sense of luxury in terms of pleasure, purpose, and connection with humankind. Thus, the findings not only extend the traditional conceptualization of luxury from having to giving, but also challenge current conceptualizations of sharing out as a non-reciprocal pro-social behavior by illustrating how ‘the luxury of giving’ relies on both pro-social and pro-ego consumption rationales, which implicitly include circular reciprocation.

AB - This study investigates the phenomenon of luxury from a consumer perspective, by means of multisited phenomenological inquiry. The findings expand the pervasive view of luxury as accumulation of highly valued goods by offering a transformative perspective of luxury as transforming the life of distant others by giving them valuable philanthropic gifts and thereby ultimately transforming the self of the giver. The paper shows how giving away economic capital (money and time), social capital (networks and influence), and cultural capital (skills and knowledge) to non-related others can provide the giver with a sense of luxury in terms of pleasure, purpose, and connection with humankind. Thus, the findings not only extend the traditional conceptualization of luxury from having to giving, but also challenge current conceptualizations of sharing out as a non-reciprocal pro-social behavior by illustrating how ‘the luxury of giving’ relies on both pro-social and pro-ego consumption rationales, which implicitly include circular reciprocation.

KW - Luxury

KW - Giving

KW - Identity

KW - Philanthropy

KW - Self-transformations

KW - Societal transformations

KW - Luxury

KW - Giving

KW - Identity

KW - Philanthropy

KW - Self-transformations

KW - Societal transformations

UR - http://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=954921372648

U2 - 10.1016/j.jbusres.2015.07.030

DO - 10.1016/j.jbusres.2015.07.030

M3 - Journal article

VL - 6

SP - 166

EP - 176

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

IS - 1

ER -