Abstract
In this paper, we propose an analytical framework for the investigation of consumers’ lived experience of identity related consumption in stable and transitional phases. The framework integrates the ideas (1) that objects can support the consumer’s identity construction because of their ’signal’ value - or because of their potential to provide the consumer with a certain ’experience’ of self, (2) that these meanings can reside in a ’common’ domain - or in a more ’private’ domain, and (3) that these meanings can be vehicles for the ongoing ‘maintenance’ as well as ‘acquisition’ or ‘disposition’ of important life roles.
Original language | English |
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Book series | European Advances in Consumer Research |
Volume | 7 |
Pages (from-to) | 571-576 |
Number of pages | 6 |
ISSN | 0098-9258 |
Publication status | Published - 2005 |
Event | The European Association for Consumer Research Conference. EACR 2005 - Göteborg, Sweden Duration: 15 Jun 2005 → 18 Jun 2005 Conference number: 7 |
Conference
Conference | The European Association for Consumer Research Conference. EACR 2005 |
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Number | 7 |
Country/Territory | Sweden |
City | Göteborg |
Period | 15/06/2005 → 18/06/2005 |