The Link Between Brand Management and Product Development at the Corporate Management Level

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2002
Publication status	Published - 2002
Event	The 9th International product development management conference, Ecole de Mines - Sofia Antipolig, France Duration: 27 May 2002 → 28 May 2002 Conference number: 9

Conference	The 9th International product development management conference, Ecole de Mines
Number	9
Country/Territory	France
City	Sofia Antipolig
Period	27/05/2002 → 28/05/2002

Handle.net

@conference{cc986e308eb811dba124000ea68e967b,

title = "The Link Between Brand Management and Product Development at the Corporate Management Level",

keywords = "Produktudvikling, Brand management, Dagligvarehandel",

author = "Karin Tollin",

note = "Opstilling: 658.624 tol L{\o}be nr.: 026183; null ; Conference date: 27-05-2002 Through 28-05-2002",

year = "2002",

language = "English",

}