The Link Between Brand Management and Product Development at the Corporate Management Level

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2002
Publication statusPublished - 2002
EventThe 9th International product development management conference, Ecole de Mines - Sofia Antipolig, France
Duration: 27 May 200228 May 2002
Conference number: 9

Conference

ConferenceThe 9th International product development management conference, Ecole de Mines
Number9
CountryFrance
CitySofia Antipolig
Period27/05/200228/05/2002

Cite this

Tollin, K. (2002). The Link Between Brand Management and Product Development at the Corporate Management Level. Paper presented at The 9th International product development management conference, Ecole de Mines, Sofia Antipolig, France.