The Link Between Brand Management and Product Development at the Corporate Management Level

Karin Tollin

The Link Between Brand Management and Product Development at the Corporate Management Level

Department of Marketing

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2002
Publication status	Published - 2002
Event	The 9th International product development management conference, Ecole de Mines - Sofia Antipolig, France Duration: 27 May 2002 → 28 May 2002 Conference number: 9

Conference

Conference	The 9th International product development management conference, Ecole de Mines
Number	9
Country/Territory	France
City	Sofia Antipolig
Period	27/05/2002 → 28/05/2002

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@conference{cc986e308eb811dba124000ea68e967b,

title = "The Link Between Brand Management and Product Development at the Corporate Management Level",

keywords = "Produktudvikling, Brand management, Dagligvarehandel",

author = "Karin Tollin",

note = "Opstilling: 658.624 tol L{\o}be nr.: 026183; The 9th International product development management conference, Ecole de Mines ; Conference date: 27-05-2002 Through 28-05-2002",

year = "2002",

language = "English",

}

TY - CONF

T1 - The Link Between Brand Management and Product Development at the Corporate Management Level

AU - Tollin, Karin

N1 - Conference code: 9

PY - 2002

Y1 - 2002

KW - Produktudvikling

KW - Brand management

KW - Dagligvarehandel

M3 - Paper

T2 - The 9th International product development management conference, Ecole de Mines

Y2 - 27 May 2002 through 28 May 2002

ER -