The Link Between Brand Management and Product Development at the Corporate Management Level

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2002
Publication statusPublished - 2002
EventThe 9th International product development management conference, Ecole de Mines - Sofia Antipolig, France
Duration: 27 May 200228 May 2002
Conference number: 9

Conference

ConferenceThe 9th International product development management conference, Ecole de Mines
Number9
CountryFrance
CitySofia Antipolig
Period27/05/200228/05/2002

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