The Limits of Corporate Branding: The Application of Branding to Non-Profit Organizations and Places

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationCorporate Branding, Purpose/People/Process : Towards the Second Wave of Corporate Branding
    EditorsMajken Schultz, Yun Mi Antorini, Fabian F. Csaba
    Place of PublicationFrederiksberg
    PublisherCopenhagen Business School Press
    Publication date2005
    Pages127-149
    ISBN (Print)8763099640
    Publication statusPublished - 2005

    Cite this

    Csaba, F. F. (2005). The Limits of Corporate Branding: The Application of Branding to Non-Profit Organizations and Places. In M. Schultz, Y. M. Antorini, & F. F. Csaba (Eds.), Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding (pp. 127-149). Copenhagen Business School Press.