The Leader’s Strategic Mindset: A Key Factor for AI Success

Pernille Rydén, Torsten Ringberg, Omar A. El Sawy

Research output: Contribution to journalJournal articleResearch


Businesses are increasingly using artificial intelligence (AI) to transform their processes and create new ways of engaging with customers. But leaders who project old assumptions about customer engagement onto the breathless use of AI risk creating a dangerous disconnect that will deprive their companies and their customers of value. Pernille Rydén, Torsten Ringberg, and Omar A. El Sawy present a strategic mindset framework to help leaders avoid this pitfall.
Original languageEnglish
JournalManagement and Business Review
Issue number1&2
Pages (from-to)54-63
Publication statusPublished - 2023

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