The Knowledge Retrieval Matrix: Codification and Personification as Separate Strategies

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Abstract

AbstractPrevious discussions of knowledge transfer within multinational corporations tended tofocus on the process as an isolated phenomenon and on the factors that impede the process.Less attention has been given to how the individual knowledge worker retrieves or identifies,and then decodes knowledge accessed from the corporate memory. We suggest thatmultinational companies (MNCs) solve knowledge retrieval problems by implementingvirtual communities of practice - intranet-based collaborative forums. Codification andpersonalization strategies have previously been emphasized as an either-or solution. Thesevirtual communities of practice combine the codification and personalization strategies,simultaneously utilizing the advantages of two approaches.
Original languageEnglish
Place of PublicationKøbenhavn
Number of pages19
ISBN (Print)8791506255
Publication statusPublished - 2004

Cite this

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title = "The Knowledge Retrieval Matrix: Codification and Personification as Separate Strategies",
abstract = "AbstractPrevious discussions of knowledge transfer within multinational corporations tended tofocus on the process as an isolated phenomenon and on the factors that impede the process.Less attention has been given to how the individual knowledge worker retrieves or identifies,and then decodes knowledge accessed from the corporate memory. We suggest thatmultinational companies (MNCs) solve knowledge retrieval problems by implementingvirtual communities of practice - intranet-based collaborative forums. Codification andpersonalization strategies have previously been emphasized as an either-or solution. Thesevirtual communities of practice combine the codification and personalization strategies,simultaneously utilizing the advantages of two approaches.",
keywords = "Videndeling, Multinationale selskaber",
author = "Jens Gammelgaard and Thomas Ritter",
year = "2004",
language = "English",
isbn = "8791506255",
type = "WorkingPaper",

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AU - Ritter, Thomas

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N2 - AbstractPrevious discussions of knowledge transfer within multinational corporations tended tofocus on the process as an isolated phenomenon and on the factors that impede the process.Less attention has been given to how the individual knowledge worker retrieves or identifies,and then decodes knowledge accessed from the corporate memory. We suggest thatmultinational companies (MNCs) solve knowledge retrieval problems by implementingvirtual communities of practice - intranet-based collaborative forums. Codification andpersonalization strategies have previously been emphasized as an either-or solution. Thesevirtual communities of practice combine the codification and personalization strategies,simultaneously utilizing the advantages of two approaches.

AB - AbstractPrevious discussions of knowledge transfer within multinational corporations tended tofocus on the process as an isolated phenomenon and on the factors that impede the process.Less attention has been given to how the individual knowledge worker retrieves or identifies,and then decodes knowledge accessed from the corporate memory. We suggest thatmultinational companies (MNCs) solve knowledge retrieval problems by implementingvirtual communities of practice - intranet-based collaborative forums. Codification andpersonalization strategies have previously been emphasized as an either-or solution. Thesevirtual communities of practice combine the codification and personalization strategies,simultaneously utilizing the advantages of two approaches.

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KW - Multinationale selskaber

M3 - Working paper

SN - 8791506255

BT - The Knowledge Retrieval Matrix

CY - København

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