Abstract
| Original language | English |
|---|---|
| Publication date | 6 Aug 2014 |
| Publication status | Published - 6 Aug 2014 |
| Event | American Accounting Association Annual Meeting 2014: Conference on Teaching and Learning in Accounting - Atlanta, United States Duration: 2 Aug 2014 → 6 Aug 2014 http://aaahq.org/AM2014/ |
Conference
| Conference | American Accounting Association Annual Meeting 2014 |
|---|---|
| Country | United States |
| City | Atlanta |
| Period | 02/08/2014 → 06/08/2014 |
| Other | Subject: Global Engagement & Perspectives |
| Internet address |
Bibliographical note
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The Joint Effect of Competition and Complexity on Customer Accounting System Design. / Holm, Morten; Ax, Christian.
2014. Paper presented at American Accounting Association Annual Meeting 2014, Atlanta, United States.Research output: Contribution to conference › Paper › Research
TY - CONF
T1 - The Joint Effect of Competition and Complexity on Customer Accounting System Design
AU - Holm, Morten
AU - Ax, Christian
N1 - CBS Library does not have access to the material
PY - 2014/8/6
Y1 - 2014/8/6
N2 - The importance of measuring customer profitability has recently been reiterated by the management accounting community. However, the stream of research on the factors influencing customer accounting (CA) design choices is still scarce and inconclusive. This paper addresses how the level of complexity and competition firms face influences the degree of Customer Profitability Analysis (CPA) Model sophistication. Applying a path analysis on survey data from 217 firms reveals support for three hypotheses: (i) There is an inverted u-shaped relationship between competition intensity and customer service complexity; (ii) There is a direct positive relationship between customer service complexity and CPA model sophistication; (iii) This positive association is stronger when competition is non-price based than when competition is price based. The study hereby contributes to research on CA design in particular as well as the general research stream on environmental factors’ influence on the sophistication and use of management accounting systems across firms.
AB - The importance of measuring customer profitability has recently been reiterated by the management accounting community. However, the stream of research on the factors influencing customer accounting (CA) design choices is still scarce and inconclusive. This paper addresses how the level of complexity and competition firms face influences the degree of Customer Profitability Analysis (CPA) Model sophistication. Applying a path analysis on survey data from 217 firms reveals support for three hypotheses: (i) There is an inverted u-shaped relationship between competition intensity and customer service complexity; (ii) There is a direct positive relationship between customer service complexity and CPA model sophistication; (iii) This positive association is stronger when competition is non-price based than when competition is price based. The study hereby contributes to research on CA design in particular as well as the general research stream on environmental factors’ influence on the sophistication and use of management accounting systems across firms.
M3 - Paper
ER -