The Interplay Between Urban Policies and Grassroots City Brand Co-creation and Co-destruction During the Refugee Crisis: Insights From the City Brand Munich (Germany)

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Up till now, only few researchers have looked at the dynamics that develop when citizens' collective actions co-create and eventually co-destruct a city brand. This research paper analyzes the interplay between urban policies and grassroots city brand development during the refugee crisis that had its peak in autumn 2015 in Germany. We chose the city of Munich (Germany) as the case, because the city has managed to communicate itself as an open and tolerant place. However currently, this city has increasingly been jeopardized by the refugee crisis and thus constitutes an extreme case illustrating city brand co-creation and potential co-destruction dynamics. Based on our qualitative research, we derive three propositions about city brand co-creation and co-destruction which aim to stimulate future research. In doing so, this research is a highly relevant example for cities in crisis, where collective action is supporting as well as challenging the co-created meaning of a place (brand).
Up till now, only few researchers have looked at the dynamics that develop when citizens' collective actions co-create and eventually co-destruct a city brand. This research paper analyzes the interplay between urban policies and grassroots city brand development during the refugee crisis that had its peak in autumn 2015 in Germany. We chose the city of Munich (Germany) as the case, because the city has managed to communicate itself as an open and tolerant place. However currently, this city has increasingly been jeopardized by the refugee crisis and thus constitutes an extreme case illustrating city brand co-creation and potential co-destruction dynamics. Based on our qualitative research, we derive three propositions about city brand co-creation and co-destruction which aim to stimulate future research. In doing so, this research is a highly relevant example for cities in crisis, where collective action is supporting as well as challenging the co-created meaning of a place (brand).
LanguageEnglish
JournalCities
Volume80
Pages53-60
Number of pages8
ISSN0264-2751
DOIs
StatePublished - Oct 2018

Bibliographical note

Published online: 24. July 2017

Keywords

  • Munich
  • City branding
  • Brand co-creation
  • Brand co-destruction
  • Refugee crisis

Cite this

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title = "The Interplay Between Urban Policies and Grassroots City Brand Co-creation and Co-destruction During the Refugee Crisis: Insights From the City Brand Munich (Germany)",
abstract = "Up till now, only few researchers have looked at the dynamics that develop when citizens' collective actions co-create and eventually co-destruct a city brand. This research paper analyzes the interplay between urban policies and grassroots city brand development during the refugee crisis that had its peak in autumn 2015 in Germany. We chose the city of Munich (Germany) as the case, because the city has managed to communicate itself as an open and tolerant place. However currently, this city has increasingly been jeopardized by the refugee crisis and thus constitutes an extreme case illustrating city brand co-creation and potential co-destruction dynamics. Based on our qualitative research, we derive three propositions about city brand co-creation and co-destruction which aim to stimulate future research. In doing so, this research is a highly relevant example for cities in crisis, where collective action is supporting as well as challenging the co-created meaning of a place (brand).",
keywords = "Munich, City branding, Brand co-creation, Brand co-destruction, Refugee crisis, Munich, City branding, Brand co-creation, Brand co-destruction, Refugee crisis",
author = "Christine Vallaster and {von Wallpach}, Sylvia and Sebastian Zenker",
note = "Published online: 24. July 2017",
year = "2018",
month = "10",
doi = "10.1016/j.cities.2017.07.013",
language = "English",
volume = "80",
pages = "53--60",
journal = "Cities",
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}

The Interplay Between Urban Policies and Grassroots City Brand Co-creation and Co-destruction During the Refugee Crisis : Insights From the City Brand Munich (Germany). / Vallaster, Christine; von Wallpach, Sylvia; Zenker, Sebastian.

In: Cities, Vol. 80, 10.2018, p. 53-60.

Research output: Contribution to journalJournal articleResearchpeer-review

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AU - Vallaster,Christine

AU - von Wallpach,Sylvia

AU - Zenker,Sebastian

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AB - Up till now, only few researchers have looked at the dynamics that develop when citizens' collective actions co-create and eventually co-destruct a city brand. This research paper analyzes the interplay between urban policies and grassroots city brand development during the refugee crisis that had its peak in autumn 2015 in Germany. We chose the city of Munich (Germany) as the case, because the city has managed to communicate itself as an open and tolerant place. However currently, this city has increasingly been jeopardized by the refugee crisis and thus constitutes an extreme case illustrating city brand co-creation and potential co-destruction dynamics. Based on our qualitative research, we derive three propositions about city brand co-creation and co-destruction which aim to stimulate future research. In doing so, this research is a highly relevant example for cities in crisis, where collective action is supporting as well as challenging the co-created meaning of a place (brand).

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