The Interplay between Economic Healthiness, Consumer Confidence, and General Trust in Financial Institutions

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Consumer confidence (CC) is of particular interest to economic policy makers and societies at large since CC is often regarded as an indicator of near-term economic growth. While individuals’ economic healthiness (EH) is known as an important predictor of CC, this study adds to previous research by (a) suggesting that this relationship may differ across levels of individuals’ general trust in financial institutions (GTF) and (b) integrating EH, CC, socio-economic variables, and economic knowledge in one study to grasp their potential complex relationships. Based on a survey of 3,185 individuals, we found that GTF has a positive direct influence on CC and that GTF negatively moderates the relationship between EH and CC. Among other results, we also found that both economic knowledge and educational level negatively moderates the relationship between GTF and CC. The study results may be of high interest for policymakers, financial managers, academics and others seeking further insights into consumer confidence (CC).
Original languageEnglish
Publication date2020
Number of pages9
Publication statusPublished - 2020
EventThe 19th International Marketing Trends Conference. IMTC 2020 - Hôtel Verlain, Paris, France
Duration: 16 Jan 202018 Jan 2020
Conference number: 19


ConferenceThe 19th International Marketing Trends Conference. IMTC 2020
LocationHôtel Verlain
Internet address


  • Consumer confidence
  • Economic helthiness
  • General trust
  • Financial institutions

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