The Interplay between Brand Management and Professional Practices in Living the Brand

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication dateNov 2011
Publication statusPublished - Nov 2011
EventThe Australian & New Zealand Marketing Academy Conference. ANZMAC 2011 - Perth Convention and Exhibition Centre, Western Australia, Perth, Australia
Duration: 28 Nov 201130 Nov 2011
Conference number: 2011
http://anzmac.info/

Conference

ConferenceThe Australian & New Zealand Marketing Academy Conference. ANZMAC 2011
Number2011
LocationPerth Convention and Exhibition Centre, Western Australia
CountryAustralia
CityPerth
Period28/11/201130/11/2011
Internet address

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