The Interplay between Brand Management and Professional Practices in Living the Brand

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	Nov 2011
Publication status	Published - Nov 2011
Event	The Australian & New Zealand Marketing Academy Conference. ANZMAC 2011 - Perth Convention and Exhibition Centre, Western Australia, Perth, Australia Duration: 28 Nov 2011 → 30 Nov 2011 Conference number: 2011 http://anzmac.info/

Conference	The Australian & New Zealand Marketing Academy Conference. ANZMAC 2011
Number	2011
Location	Perth Convention and Exhibition Centre, Western Australia
Country/Territory	Australia
City	Perth
Period	28/11/2011 → 30/11/2011
Internet address	http://anzmac.info/

Handle.net

@conference{7e414c9365ec417da9b0d48bbc8e8cc2,

title = "The Interplay between Brand Management and Professional Practices in Living the Brand",

author = "Richard Jones",

year = "2011",

month = nov,

language = "English",

note = "The Australian & New Zealand Marketing Academy Conference. ANZMAC 2011 ; Conference date: 28-11-2011 Through 30-11-2011",

url = "http://anzmac.info/",

}