The Interplay between Brand Management and Professional Practices in Living the Brand

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication dateNov 2011
Publication statusPublished - Nov 2011
EventThe Australian & New Zealand Marketing Academy Conference. ANZMAC 2011 - Perth Convention and Exhibition Centre, Western Australia, Perth, Australia
Duration: 28 Nov 201130 Nov 2011
Conference number: 2011
http://anzmac.info/

Conference

ConferenceThe Australian & New Zealand Marketing Academy Conference. ANZMAC 2011
Number2011
LocationPerth Convention and Exhibition Centre, Western Australia
CountryAustralia
CityPerth
Period28/11/201130/11/2011
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Jones, R. (2011). The Interplay between Brand Management and Professional Practices in Living the Brand. Abstract from The Australian & New Zealand Marketing Academy Conference. ANZMAC 2011, Perth, Australia.
Jones, Richard. / The Interplay between Brand Management and Professional Practices in Living the Brand. Abstract from The Australian & New Zealand Marketing Academy Conference. ANZMAC 2011, Perth, Australia.
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title = "The Interplay between Brand Management and Professional Practices in Living the Brand",
author = "Richard Jones",
note = "CBS Library does not have access to the material; null ; Conference date: 28-11-2011 Through 30-11-2011",
year = "2011",
month = "11",
language = "English",
url = "http://anzmac.info/",

}

The Interplay between Brand Management and Professional Practices in Living the Brand. / Jones, Richard.

2011. Abstract from The Australian & New Zealand Marketing Academy Conference. ANZMAC 2011, Perth, Australia.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

TY - ABST

T1 - The Interplay between Brand Management and Professional Practices in Living the Brand

AU - Jones, Richard

N1 - CBS Library does not have access to the material

PY - 2011/11

Y1 - 2011/11

M3 - Conference abstract for conference

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Jones R. The Interplay between Brand Management and Professional Practices in Living the Brand. 2011. Abstract from The Australian & New Zealand Marketing Academy Conference. ANZMAC 2011, Perth, Australia.