TY - UNPB
T1 - The Integration of Corporate Social Responsibility (CSR) Initiatives into Business Activities
T2 - Can Lessons be Learnt from Gender Diversity Programs?
AU - Knudsen, Jette Steen
PY - 2013/12
Y1 - 2013/12
N2 - While proponents of Corporate Social Responsibility (CSR) have suggested that CSR initiatives should be integrated into mainstream business activities as ‘strategic CSR’ or ‘shared value’, research is lacking that explores how CSR initiatives are integrated in companies. This article compares CSR initiatives to human resource management (HRM) initiatives, which have a longer tradition of being integrated into company strategy. The focus is on gender diversity and CSR initiatives in a US multinational corporation (MNC). The MNC sees gender diversity as an integral part of business activities. In contrast, the MNC lacks a clear justification for the much broader CSR agenda, CSR activities seem not to reflect an overall set of values or purpose, integration into business activities is unclear, and targets are lacking.
AB - While proponents of Corporate Social Responsibility (CSR) have suggested that CSR initiatives should be integrated into mainstream business activities as ‘strategic CSR’ or ‘shared value’, research is lacking that explores how CSR initiatives are integrated in companies. This article compares CSR initiatives to human resource management (HRM) initiatives, which have a longer tradition of being integrated into company strategy. The focus is on gender diversity and CSR initiatives in a US multinational corporation (MNC). The MNC sees gender diversity as an integral part of business activities. In contrast, the MNC lacks a clear justification for the much broader CSR agenda, CSR activities seem not to reflect an overall set of values or purpose, integration into business activities is unclear, and targets are lacking.
KW - Corporate Social Responsibility
KW - Human Resource Management
KW - Gender Diversity
KW - Internal Organization
KW - Strategy
M3 - Working paper
BT - The Integration of Corporate Social Responsibility (CSR) Initiatives into Business Activities
PB - SSRN: Social Science Research Network
CY - www
ER -