The Insentience of Brand Equity: Two Studies of Consciousness and Brands

Thomas Z. Ramsøy, Martin Skov

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2010
Number of pages1
Publication statusPublished - 2010
EventThe 2010 NeuroPsychoEconomics Conference / CoNEcs - Copenhagen Business School, København, Denmark
Duration: 31 May 20101 Jun 2010

Conference

ConferenceThe 2010 NeuroPsychoEconomics Conference / CoNEcs
LocationCopenhagen Business School
CountryDenmark
CityKøbenhavn
Period31/05/201001/06/2010

Cite this

Ramsøy, T. Z., & Skov, M. (2010). The Insentience of Brand Equity: Two Studies of Consciousness and Brands. Abstract from The 2010 NeuroPsychoEconomics Conference / CoNEcs, København, Denmark.