The Innovation Waltz: Unpacking Developers’ Response to Market Feedback and Its Effects on Application Performance

Yusheng Zhou, Bingqing Xiong, Jiantao Zhu, Eric Tze Kuan Lim, Chee-Wee Tan

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

To remain competitive in the intensely competitive mobile app market, developers often rely on user feedback to fuel the innovation process. Past studies, however, have rarely examined the impact of developers’ incremental innovation strategies by treating app innovation as a continuous process. This knowledge gap prompted us to advance a framework of developers’ incremental innovation strategies comprising four coping strategies: sailing, optimizing, supplementing, and patching. Employing a multi-state Markov model to capture the probability of a developer employing an incremental innovation strategy in response to distinct types of market feedback during the app innovation process, we analyze data sourced from the Android app store that consists of 4,583 apps, 29,307 updates, and 231,817 reviews. We discovered that market feedback affects the adoption of the four incremental innovation strategies differently. Additionally, we found that sailing, supplementing, and optimizing strategies boost app downloads, while supplementing, optimizing, and patching strategies improve app ratings.
Original languageEnglish
Title of host publicationProceedings of the 44th International Conference on Information Systems (ICIS) : Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies
Number of pages17
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2023
Article number2326
ISBN (Electronic)9781713893622
Publication statusPublished - 2023
EventThe 44rd International Conference on Information Systems: Rising Like a Phoenix: Emerging From the Pandemic and Reshaping Human Endeavors with Digital Technologies - Hyderabad, India
Duration: 10 Dec 202313 Dec 2023
Conference number: 44
https://icis2023.aisconferences.org/

Conference

ConferenceThe 44rd International Conference on Information Systems
Number44
Country/TerritoryIndia
CityHyderabad
Period10/12/202313/12/2023
Internet address
SeriesProceedings of the International Conference on Information Systems
ISSN0000-0033

Keywords

  • Digital innovation
  • Application updates
  • Incremental innovation strategies
  • Application performance

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