The Influence of Tie Strength in Word-of-Mouthy Communication: A Segmentation Approach

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 38th EMAC Conference, Nantes, France
Editors	Jean-Pierre Helfer, Jean-Louis Nicolas
Number of pages	8
Place of Publication	Brussels
Publisher	European Marketing Academy. EMAC
Publication date	2009
Publication status	Published - 2009
Event	The 38th EMAC Annual Conference 2009: Marketing and the Core Disciplines - Audencia Nantes, Ecole de Management, Nantes, France Duration: 26 May 2009 → 29 May 2009 Conference number: 38

Conference	The 38th EMAC Annual Conference 2009
Number	38
Location	Audencia Nantes, Ecole de Management
Country/Territory	France
City	Nantes
Period	26/05/2009 → 29/05/2009

Series	Proceedings of the European Marketing Academy
ISSN	2709-1589

Handle.net

@inproceedings{84fce500e19011de95d6000ea68e967b,

title = "The Influence of Tie Strength in Word-of-Mouthy Communication: A Segmentation Approach",

author = "Anne Martensen and Lars Gr{\o}nholdt",

year = "2009",

language = "English",

series = "Proceedings of the European Marketing Academy",

publisher = "European Marketing Academy. EMAC",

editor = "Jean-Pierre Helfer and Jean-Louis Nicolas",

booktitle = "Proceedings of the 38th EMAC Conference, Nantes, France",

note = "The 38th EMAC Annual Conference 2009 ; Conference date: 26-05-2009 Through 29-05-2009",

}

Martensen, A & Grønholdt, L 2009, The Influence of Tie Strength in Word-of-Mouthy Communication: A Segmentation Approach. in J-P Helfer & J-L Nicolas (eds), Proceedings of the 38th EMAC Conference, Nantes, France. European Marketing Academy. EMAC, Brussels, Proceedings of the European Marketing Academy, The 38th EMAC Annual Conference 2009, Nantes, France, 26/05/2009.

The Influence of Tie Strength in Word-of-Mouthy Communication: A Segmentation Approach. / Martensen, Anne; Grønholdt, Lars.
Proceedings of the 38th EMAC Conference, Nantes, France. ed. / Jean-Pierre Helfer; Jean-Louis Nicolas. Brussels: European Marketing Academy. EMAC, 2009. (Proceedings of the European Marketing Academy).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - The Influence of Tie Strength in Word-of-Mouthy Communication

T2 - The 38th EMAC Annual Conference 2009

AU - Martensen, Anne

AU - Grønholdt, Lars

N1 - Conference code: 38

PY - 2009

Y1 - 2009

M3 - Article in proceedings

T3 - Proceedings of the European Marketing Academy

BT - Proceedings of the 38th EMAC Conference, Nantes, France

A2 - Helfer, Jean-Pierre

A2 - Nicolas, Jean-Louis

PB - European Marketing Academy. EMAC

CY - Brussels

Y2 - 26 May 2009 through 29 May 2009

ER -