The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy

Torben Hansen, Suzanne C. Beckmann

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2007
Number of pages20
Publication statusPublished - 2007
EventThe 5th International Conference on Business - Athen, Greece
Duration: 2 Jul 20075 Jul 2007
Conference number: 5

Conference

ConferenceThe 5th International Conference on Business
Number5
CountryGreece
CityAthen
Period02/07/200705/07/2007

Cite this

Hansen, T., & Beckmann, S. C. (2007). The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy. Paper presented at The 5th International Conference on Business, Athen, Greece.
Hansen, Torben ; Beckmann, Suzanne C. / The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy. Paper presented at The 5th International Conference on Business, Athen, Greece.20 p.
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keywords = "Judgment, emotion, scent, willingness to buy, udenforomr{\aa}de",
author = "Torben Hansen and Beckmann, {Suzanne C.}",
note = "L{\o}benummer: 075456 Sider: 1-20; null ; Conference date: 02-07-2007 Through 05-07-2007",
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Hansen, T & Beckmann, SC 2007, 'The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy' Paper presented at, Athen, Greece, 02/07/2007 - 05/07/2007, .

The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy. / Hansen, Torben; Beckmann, Suzanne C.

2007. Paper presented at The 5th International Conference on Business, Athen, Greece.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy

AU - Hansen, Torben

AU - Beckmann, Suzanne C.

N1 - Løbenummer: 075456 Sider: 1-20

PY - 2007

Y1 - 2007

KW - Judgment

KW - emotion

KW - scent

KW - willingness to buy

KW - udenforområde

M3 - Paper

ER -

Hansen T, Beckmann SC. The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy. 2007. Paper presented at The 5th International Conference on Business, Athen, Greece.