The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy

Torben Hansen, Suzanne C. Beckmann

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2007
Number of pages20
Publication statusPublished - 2007
EventThe 5th International Conference on Business - Athen, Greece
Duration: 2 Jul 20075 Jul 2007
Conference number: 5

Conference

ConferenceThe 5th International Conference on Business
Number5
CountryGreece
CityAthen
Period02/07/200705/07/2007

Cite this

Hansen, T., & Beckmann, S. C. (2007). The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy. Paper presented at The 5th International Conference on Business, Athen, Greece.