The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy

Torben Hansen, Suzanne C. Beckmann

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2007
Number of pages	20
Publication status	Published - 2007
Event	The 5th International Conference on Business - Athen, Greece Duration: 2 Jul 2007 → 5 Jul 2007 Conference number: 5

Conference	The 5th International Conference on Business
Number	5
Country/Territory	Greece
City	Athen
Period	02/07/2007 → 05/07/2007

Handle.net

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title = "The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy",

keywords = "Judgment, emotion, scent, willingness to buy, udenforomr{\aa}de",

author = "Torben Hansen and Beckmann, {Suzanne C.}",

note = "L{\o}benummer: 075456 Sider: 1-20; The 5th International Conference on Business ; Conference date: 02-07-2007 Through 05-07-2007",

year = "2007",

language = "English",

}

TY - CONF

T1 - The influence of congruent and non-congruent product scent on consumer emotion, cognition and willingness to buy

AU - Hansen, Torben

AU - Beckmann, Suzanne C.

N1 - Conference code: 5

PY - 2007

Y1 - 2007

KW - Judgment

KW - emotion

KW - scent

KW - willingness to buy

KW - udenforområde

M3 - Paper

T2 - The 5th International Conference on Business

Y2 - 2 July 2007 through 5 July 2007

ER -