The Importance of Understanding the Symbolic World of Customers in Asymmetric Business-to-Business Relationships

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Business and Industrial Marketing
Volume	24
Pages (from-to)	607-626
ISSN	0885-8624
DOIs	https://doi.org/10.1108/08858620310492455
Publication status	Published - 2003
Externally published	Yes

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title = "The Importance of Understanding the Symbolic World of Customers in Asymmetric Business-to-Business Relationships",

author = "Torsten Ringberg and Susan Gupta",

year = "2003",

doi = "10.1108/08858620310492455",

language = "English",

volume = "24",

pages = "607--626",

journal = "Journal of Business and Industrial Marketing",

issn = "0885-8624",

publisher = "Emerald Group Publishing",

}

TY - JOUR

T1 - The Importance of Understanding the Symbolic World of Customers in Asymmetric Business-to-Business Relationships

AU - Ringberg, Torsten

AU - Gupta, Susan

PY - 2003

Y1 - 2003

U2 - 10.1108/08858620310492455

DO - 10.1108/08858620310492455

M3 - Journal article

SN - 0885-8624

VL - 24

SP - 607

EP - 626

JO - Journal of Business and Industrial Marketing

JF - Journal of Business and Industrial Marketing

ER -