The Importance of Understanding the Symbolic World of Customers in Asymmetric Business-to-Business Relationships

Torsten Ringberg, Susan Gupta

Research output: Contribution to journalJournal articleResearchpeer-review

LanguageEnglish
JournalJournal of Business and Industrial Marketing
Volume24
Pages607-626
ISSN0885-8624
DOIs
StatePublished - 2003
Externally publishedYes

Cite this

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title = "The Importance of Understanding the Symbolic World of Customers in Asymmetric Business-to-Business Relationships",
author = "Torsten Ringberg and Susan Gupta",
year = "2003",
doi = "10.1108/08858620310492455",
language = "English",
volume = "24",
pages = "607--626",
journal = "Journal of Business and Industrial Marketing",
issn = "0885-8624",
publisher = "JAI Press",

}

The Importance of Understanding the Symbolic World of Customers in Asymmetric Business-to-Business Relationships. / Ringberg, Torsten; Gupta, Susan.

In: Journal of Business and Industrial Marketing, Vol. 24, 2003, p. 607-626.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - The Importance of Understanding the Symbolic World of Customers in Asymmetric Business-to-Business Relationships

AU - Ringberg,Torsten

AU - Gupta,Susan

PY - 2003

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DO - 10.1108/08858620310492455

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SP - 607

EP - 626

JO - Journal of Business and Industrial Marketing

T2 - Journal of Business and Industrial Marketing

JF - Journal of Business and Industrial Marketing

SN - 0885-8624

ER -