Original language | English |
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Journal | Journal of Business and Industrial Marketing |
Volume | 24 |
Pages (from-to) | 607-626 |
ISSN | 0885-8624 |
DOIs | |
Publication status | Published - 2003 |
Externally published | Yes |
The Importance of Understanding the Symbolic World of Customers in Asymmetric Business-to-Business Relationships
Torsten Ringberg, Susan Gupta
Research output: Contribution to journal › Journal article › Research › peer-review