The Importance of Understanding the Symbolic World of Customers in Asymmetric Business-to-Business Relationships

Torsten Ringberg, Susan Gupta

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Business and Industrial Marketing
Volume24
Pages (from-to)607-626
ISSN0885-8624
DOIs
Publication statusPublished - 2003
Externally publishedYes

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