Abstract
The cultural and creative industries (CCIs) is considered an important growth sector in the economy, providing innovation and employment. While the creative jobs have been in focus and widely studied, there has been less interest in the non-creative jobs in the CCIs. Business schools are providing general skills which are expected to be important for business development in the CCIs as well as in other industries. Using Copenhagen Business School as a case, we investigate what kind of business school graduates are more prone to be employed in the CCIs. In doing so, we differentiate between 1) course content relating to CCIs and 2) pedagogics, as former studies have shown that teaching models influence students’ learning approaches and outcomes. Combining existing knowledge on the needs for special competences in the CCIs, with the expected outcome of different teaching models leads us to our main hypothesis: Competence teaching models in any higher education business administration program have positive impacts on employment in the CCIs for business graduates. Our main hypothesis is highly supported. Taking self-section into account by fixing the influence of enrollment into specific program clusters, competence teaching models increase the likelihood of being employed in the CCIs with about 21 percentage points. Furthermore, 24% of the business school graduates are employed in the CCIs 0-4 years after graduation. Our finding can inform educational policy suggesting how to educate for jobs in CCI and similar industries, where the environment is fast changing
Original language | Danish |
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Publication date | 2024 |
Number of pages | 21 |
Publication status | Published - 2024 |
Event | The 17th International Conference on Arts and Cultural Management. AIMAC 2024 - ISCTE, Lisbon, Portugal Duration: 23 Jun 2024 → 26 Jun 2024 Conference number: 17 https://www.aimaclisbon2024.org/ |
Conference
Conference | The 17th International Conference on Arts and Cultural Management. AIMAC 2024 |
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Number | 17 |
Location | ISCTE |
Country/Territory | Portugal |
City | Lisbon |
Period | 23/06/2024 → 26/06/2024 |
Internet address |
Keywords
- Non-creative jobs
- Creative industries
- Competence teaching models
- Higher education
- Employment