The Impact of Social Sentiment on Firm Performance Similarity

Kim Kwansoo, Sang-Yong Tom Lee, Morad Benyoucef

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

This study aims to investigate the impact of social sentiment on firm performance similarity in financial markets. We analyze social sentiment towards a firms’ business using opinion mining techniques, and develop a social relation revealing firms’ business similarity based on the output. We found that when social trend and social sentiment about a firm vary on social media, people are likely to change their view of the firm. We found social trend to be most influential followed by negative sentiment. We use stock trade volume as an indicator of firms’ performance in two different channels (traditional and mobile), and develop social relations showing firms’ business similarity based on the output. Our findings suggest that social relations inferred from social sentiment are related to firm performance similarity. More interestingly, the relationship is stronger in the mobile channel, but it is even negative in the traditional channel.
Original languageEnglish
Title of host publicationICIS 2017 Proceedings
Number of pages18
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2017
Publication statusPublished - 2017
Externally publishedYes
Event38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017: Transforming Society with Digital Innovation - Coex Convention Center , Seoul, Korea, Republic of
Duration: 10 Dec 201713 Dec 2017
Conference number: 38
https://icis2017.aisnet.org/

Conference

Conference38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017
Number38
LocationCoex Convention Center
Country/TerritoryKorea, Republic of
CitySeoul
Period10/12/201713/12/2017
Internet address
SeriesProceedings of the International Conference on Information Systems
Number8
ISSN0000-0033

Keywords

  • Social relation
  • Social trend
  • Social sentiment
  • Firm performance similarity
  • Decision tree
  • QAP
  • ERGM
  • Bayesian

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